ECommerce – Bücher, CDs, LPs und mehr, Seite 7

Bernadette Schwerdt
Secrets of the New Online Entrepreneurs

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economyPacked with candid stories and hard-won lessons from more than 30 of Australia's leading on…

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Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

lieferbar innerhalb 1-2 Wochen

Buch

Markus H. Dahm, Philipp Dornach
Social Commerce verstehen - Chancen erkennen

Dieses Buch erläutert die Mechanismen, die hinter erfolgreichem Social Commerce stehen. Dabei werden die folgenden zentralen Fragen beantwortet: Was motiviert Menschen, auf Instagram, TikTok oder Facebook…

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Julie Atherton
Social Media Strategy

Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth. Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing profess…

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Buch

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar ab 11.6.2026.

Buch

Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen

Buch

Maxime C Cohen
Pricing in the Age of AI

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular …

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Martha Laham
The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?Author Martha Laham explores the history of just where the celebrity endorsement came from. -S…

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Buch

Paul Booth, Zach Thompson
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Paul Booth, Zach Thompson
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Buch

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

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Buch

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

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Buch

Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

lieferbar ab 20.8.2026.

Buch

Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

Chapter 1 Introduction to LLMs.- Chapter 2 From Traditional to LLM-powered Recommendation Systems.- Chapter 3 LLM-enhanced recommendation system.- Chapter 4 LLM as recommendation system.- Chapter 5 Conver…

lieferbar innerhalb 2-3 Wochen

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

lieferbar innerhalb 1-2 Wochen

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Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

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