Regina Luttrell: Social Media, Kartoniert / Broschiert
Social Media
- How to Engage, Share, and Connect
(soweit verfügbar beim Lieferanten)
- Verlag:
- Bloomsbury Academic, 08/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9781538167120
- Artikelnummer:
- 12271276
- Umfang:
- 336 Seiten
- Nummer der Auflage:
- 25005
- Ausgabe:
- 5th edition
- Gewicht:
- 454 g
- Maße:
- 254 x 178 mm
- Stärke:
- 25 mm
- Erscheinungstermin:
- 21.8.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Social Media |
Preis |
|---|---|
| Buch, Gebunden, Englisch | EUR 123,65* |
Klappentext
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
· Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
· Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
· Sticky Social Media boxes apply chapter concepts to real brand cases
· ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
· Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury. pub / luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
