Visha Kudhail: Authentic Marketing, Kartoniert / Broschiert

Klappentext

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.
Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

Written by industry leader Visha Kudhail , the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e. l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.

You'll learn how to:

• Apply audience-first principles to develop creative ideas grounded in real human insight
• Implement data-driven strategies that support authenticity rather than replace it
• Develop frameworks for balancing automation with the emotional intelligence marketing requires
• Optimize campaigns by identifying meaningful audience motivations and behaviours
• Use real-world examples to strengthen credibility and apply best practices across industries

With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.

Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization