Internet Economics – alle Bücher, CDs und LPs, Seite 3

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Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

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Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

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Evan L Wheeler
Cybersecurity for the Enterprise

Take an evidence-based approach to cybersecurity control design A call to action for enterprises to demand a modern, data-driven approach to cybersecurity, Cybersecurity for the Enterprise: How to Design …

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Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

lieferbar innerhalb 1-2 Wochen

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David L Shrier
Welcome to the Metaverse

"The metaverse. That term elicits a wide range of ideas and opinions. For many, it represents the next evolutionary phase of the internet-a fully immersive, digital universe where people can interact…

lieferbar innerhalb 1-2 Wochen

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Seth Godin
The Practice

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into…

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Peter H Gregory
Crisc Certified in Risk and Information Systems Control Study Guide

A comprehensive and up-to-date prep guide for the CRISC exam and the perfect desk reference for professionals in the fieldIn CRISC Certified in Risk and Information Systems Control Study Guide, veteran au…

lieferbar ab 19.5.2026.

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Alex Edmans
May Contain Lies

Adam Grant's "8 New Idea Books to Start Spring" Next Big Idea Club's Must-Read Books for May 2024 "A wonderful litany of the myriad ways in which we can be deceived, and deceive ourselves.&…

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Regina Luttrell
Social Media

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrate…

lieferbar innerhalb 1-2 Wochen

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Noam Cohen
The Know-It-Alls

From the former New York Times technology reporter, "an enlightening breakdown of how Silicon Valley billionaires have shifted the popular discourse in their favor" (Kirkus)--with a new introduc…

lieferbar ab 17.3.2026.

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Karsten Kilian
Quick Guide Influencer-Marketing-Management

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars…

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Joan Donovan, Emily Dreyfuss, Brian Friedberg
Meme Wars

A groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech.Memes have long been dismiss…

lieferbar innerhalb 2-3 Wochen

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Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 4.1.2026.

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Sowing the West Texas Wind

In an era defined by information overload and polarized discourse, Sowing the West Texas Windbrings together a diverse array of scholars, scientists, journalists, and legal experts to examine the rise of …

lieferbar ab 10.3.2026.

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Laura S Scherling
The Future of Hacking

In a world, where cyber threats evolve daily, the line between hacker and hero is thinner than you think.Hacking is no longer just a shadowy underground activity-it's an essential part of our digital worl…

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Eric O'Neill
Spies, Lies, and Cybercrime

INSTANT USA TODAYBESTSELLER!National security strategist and former FBI counterintelligence operative Eric O'Neill exposes how nefarious cybercriminals relentlessly attempt to access your data and wallet,…

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Atossa Araxia Abrahamian
The Hidden Globe

'This book did nothing less than make me re-see the world . . . Original, and very clever' - Sathnam Sanghera, author of EmpirelandBorders draw one map of the world; money draws another. A journalist's ri…

lieferbar ab 5.2.2026.

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 6.1.2026.

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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