E-commerce – alle Bücher und CDs, Seite 7

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Tim Wu
The Age of Extraction

Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-m…

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Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar ab 11.6.2026.

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Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

lieferbar innerhalb 1-2 Wochen

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Regina Luttrell
Social Media

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrate…

lieferbar in mind. 4 Wochen

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Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

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Martha Laham
The Golden Pitch

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and Actexamines the history of celebrity endorsements and how today celebrities have the enormous power to push products and…

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Sandy Carter
The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

lieferbar innerhalb 2-3 Wochen

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Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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Pervasive Digital Services for People's Well-Being, Inclusion and Sustainable Development

This book constitutes the refereed proceedings of the 24th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2025, held in Limassol, Cyprus, during September 9--11, 2025.The 34 full pap…

lieferbar innerhalb 2-3 Wochen

Buch

Julie Atherton
Social Media Strategy

Deliver measurable business impact by turning social media strategy into a scalable, performance-led growth engine. Social Media Strategy by Julie Atherton is a practical guide for senior marketing profes…

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Digital Economy. Emerging Technologies and Business Innovation

.- Digital Governance and Public Policy..- Digital transformation in the public sector: Unlocking trends, opportunities and governance insights..- In search of the nature of the relationship between digit…

lieferbar innerhalb 2-3 Wochen

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Business Process Management

This book constitutes the refereed proceedings of the 23rd International Conference on Business Process Management, BPM 2025, which took place in Seville, Spain, in September 2025.The 30 full papers inclu…

lieferbar innerhalb 2-3 Wochen

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Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

lieferbar ab 20.8.2026.

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Tim Higgins
iWar

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, con…

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Nancy Duarte
Slide: Ology

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation softw…

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

lieferbar innerhalb 2-3 Wochen

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

lieferbar innerhalb 1-2 Wochen

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

lieferbar innerhalb 1-2 Wochen

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