Trefferliste "Customer-centric Marketing" - alle Bücher

Wir konnten keine exakten Treffer zu Ihrer Suche nach "customer-centric marketing" finden. Könnten diese Produkte zu Ihrer Suche passen?

Digital Analytics im Dienstleistungsmanagement

In diesem Buch stehen die aktuell diskutierten Fragestellungen zu digitalen Datenanalysen bei Dienstleistungen im Fokus. Gerade im Dienstleistungssektor ermöglicht Digital Analytics eine datenbasierte Aus…

lieferbar innerhalb 2-3 Wochen

Buch

Customer Centricity

Dieses Buch befasst sich mit der kundenzentrierten Ausrichtung von Unternehmen. Die Beitragsautorinnen und Beitragsautoren beleuchten und diskutieren sowohl die strategische Ausrichtung als auch Potenzial…

lieferbar innerhalb 2-3 Wochen

Buch

Michael Kleinaltenkamp, Laura Elgeti, Katharina Prohl-Schwenke
Customer Success Management - Kundenerfolg als Geschäftsstrategie

Ende 2024 gaben fast 250.000 Personen auf LinkedIn an, eine Position als Customer Success Manager zu bekleiden. Customer Success Management (CSM) ist somit die am schnellsten wachsende Unternehmensfunktio…

lieferbar innerhalb 2-3 Wochen

Buch

Kerstin Sayer
Customer Success Management im Kontext der Anbieterintegration

Neue digitale Zugänge zum Kunden und eine zunehmende Beziehungsorientierung sowie kürzere Beziehungszyklen durch mehr Dynamik und Flexibilität auf dem Markt leiten in B2B-Unternehmen einen Perspektivwechs…

lieferbar innerhalb 2-3 Wochen

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar ab 28.10.2025.

Buch

Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brandPublic relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strateg…

lieferbar innerhalb 1-2 Wochen

Buch

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE"More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for lea…

lieferbar innerhalb 1-2 Wochen

Buch

B Joseph Pine II
The Transformation Economy

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve …

lieferbar ab 3.2.2026.

Buch

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a small…

lieferbar innerhalb 1-2 Wochen

Buch

Adam Brotman, Andy Sack
AI First

"What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met th…

lieferbar innerhalb 1-2 Wochen

Buch

Mathias Weber
Customer-Committed

This book demonstrates why companies must establish and maintain a new -- customer-committed -- culture and how this transformation can be achieved.A unique customer experience has never been as critical …

lieferbar innerhalb 2-3 Wochen

Buch

Emanuela Stagno, Ada Maria Barone
Artificial Intelligence along the Customer Journey

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers' life, this book provides a com…

lieferbar innerhalb 2-3 Wochen

Buch

David Kean, Louisa Clarke
Networking for Introverts

Networking for Introverts shows you how to build meaningful relationships, find new clients and grow your business - all without pretending to be someone you're not.

lieferbar in mind. 4 Wochen

Buch

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

Shane Wang, Neil Bendle
The Customer Asset

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the cust…

lieferbar innerhalb 2-3 Wochen

Buch

Gabriella Lojacono
The Future of Luxury Customer Experience

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Fu…

lieferbar innerhalb 2-3 Wochen

Buch

Andreas Luppold, Sebastian Oetzel
33 Phenomena of Purchasing Decisions

This book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confused by too much choice? Are we deceived by a decoy on the shelf? How well can we co…

lieferbar innerhalb 2-3 Wochen

Buch

Irene Yam
Build A World-Class Customer Advisory Board

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between …

lieferbar innerhalb 2-3 Wochen

Buch

Milena Hake
Shopping in Virtual Stores

How can immersive virtual environments reshape the way Generation Z shops?Discover how virtual stores in the metaverse could revolutionize shopping for Gen Z. This study investigates the customer experien…

lieferbar innerhalb 2-3 Wochen

Buch

Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pa…

lieferbar innerhalb 2-3 Wochen

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.