Customer-centric Marketing – alle Bücher, Seite 2

Michael Kleinaltenkamp, Laura Elgeti, Katharina Prohl-Schwenke
Customer Success Management - Kundenerfolg als Geschäftsstrategie

Ende 2024 gaben fast 250.000 Personen auf LinkedIn an, eine Position als Customer Success Manager zu bekleiden. Customer Success Management (CSM) ist somit die am schnellsten wachsende Unternehmensfunktio…

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Kerstin Sayer
Customer Success Management im Kontext der Anbieterintegration

Neue digitale Zugänge zum Kunden und eine zunehmende Beziehungsorientierung sowie kürzere Beziehungszyklen durch mehr Dynamik und Flexibilität auf dem Markt leiten in B2B-Unternehmen einen Perspektivwechs…

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Devin Bramhall
B2B Content Marketing Strategy

How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strateg…

lieferbar ab 28.10.2025.

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Devin Bramhall
B2B Content Marketing Strategy

How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strateg…

lieferbar ab 28.10.2025.

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Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brandPublic relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strateg…

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Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE"More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for lea…

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Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a small…

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Adam Brotman, Andy Sack
AI First

"What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met th…

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B Joseph Pine II
The Transformation Economy

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve …

lieferbar ab 3.2.2026.

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Mathias Weber
Customer-Committed

This book demonstrates why companies must establish and maintain a new -- customer-committed -- culture and how this transformation can be achieved.A unique customer experience has never been as critical …

lieferbar innerhalb 2-3 Wochen

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Ada Maria Barone, Emanuela Stagno
Artificial Intelligence along the Customer Journey

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers' life, this book provides a com…

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Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

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Neil Bendle, Shane Wang
The Customer Asset

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the cust…

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Sarah Evans-Howe
The Role of Temporality in Customer Experience

Temporality and the importance of time has evolved over the centuries. From an abstract philosophical perspective of the meaning of time, to a quantifiable commercialisation of yield from individual units…

lieferbar ab 31.12.2025.

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Irene Yam
Build A World-Class Customer Advisory Board

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between …

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Milena Hake
Shopping in Virtual Stores

How can immersive virtual environments reshape the way Generation Z shops?Discover how virtual stores in the metaverse could revolutionize shopping for Gen Z. This study investigates the customer experien…

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Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pa…

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar ab 30.12.2025.

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Alexander Schwarz-Musch, Bernhard Guetz, Alexander Tauchhammer
Digital Advertising in the Post-cookie Era

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through…

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

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