Remarkable Brand Experiences - Deborah Saunders (Buch)

Deborah Saunders: Remarkable Brand Experiences

Deborah Saunders

Remarkable Brand Experiences

Buch

How the Best Brands Gain Advantage with Outstanding Customer Experiences

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Pearson, 12/2025
Einband: Kartoniert / Broschiert
Sprache: Englisch
ISBN-13: 9781292142135
Umfang: 224 Seiten
Gewicht: 287 g
Maße: 216 x 138 mm
Stärke: 18 mm
Erscheinungstermin: 15.12.2025
Serie: Pearson International
Achtung: Artikel ist nicht in deutscher Sprache!

Klappentext

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.