Joern Schlimm: Customer Engagement Strategy, Gebunden

Klappentext

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.
Customer Engagement Strategy by Joern Schlimm is a strategic guide for CMOs, marketing directors and senior leaders who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.

Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.

You'll learn how to:

• Apply data-led frameworks to deliver consistent, high-value customer experiences
• Integrate AI, Web3 and immersive environments into measurable engagement strategies
• Use proven insights to govern innovation and mitigate technology adoption risks
  >Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.

Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership