Kogan Page – alle Bücher

Jamie-Lee Abtar
Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

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Jamie-Lee Abtar
Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

Erscheint bald

Buch

Catherine Adenle
Ask, Learn, Grow

Having a mentor can be a rapid route to success for those who have just entered the workplace.By connecting with one, you can receive vital guidance as you move through your career, learning to avoid comm…

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Catherine Adenle
Ask, Learn, Grow

Having a mentor can be a rapid route to success for those who have just entered the workplace.By connecting with one, you can receive vital guidance as you move through your career, learning to avoid comm…

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Buch

Ediz Edip Akçay
Marketing Technology

How can marketers adapt to and use emerging technologies in their marketing strategies? In this textbook, key technologies and innovations are explored to help students understand and develop impactful an…

lieferbar ab 24.2.2026.

Buch

Simon Ashby
Fundamentals of Operational Risk Management

Discover the key to building an operational risk management framework that protects your organization from increasing operational threats and losses.

lieferbar ab 30.12.2025.

Buch

Simon Ashby
Fundamentals of Operational Risk Management

Discover the key to building an operational risk management framework that protects your organization from increasing operational threats and losses.

lieferbar ab 3.12.2025.

Buch

Nicola Askham
Effective Data Governance

Data is critical to ensuring the success of any business. A strong data governance programme can help any organization ensure that its data is high-quality, secure and accessible.Effective Data Governance…

lieferbar ab 24.2.2026.

Buch

Patrick Bangert
Leading Enterprise AI Programs

Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a s…

lieferbar ab 24.2.2026.

Buch

Alan Barker
Speak Up, Stand Out

If you've just entered the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, a…

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Alan Barker
Speak Up, Stand Out

If you've just entered the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, a…

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Buch

Colin Barrow
Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary ste…

lieferbar innerhalb 2-3 Wochen

Buch

Colin Barrow
Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary ste…

lieferbar innerhalb 2-3 Wochen

Buch

Matt Bourn, James Best
Trusted Advertising

Consumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with their audiences. With trust being the single biggest issue affect…

lieferbar ab 24.2.2026.

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar ab 28.10.2025.

Buch

Amy Brann
Make Your Brain Work

Productivity, efficiency and effectiveness are all under your control. But in today's fast-paced, high-demand workplace it can be overwhelming as you try to juggle a growing list of responsibilities, main…

lieferbar innerhalb 2-3 Wochen

Buch

Amy Brann
Make Your Brain Work

Productivity, efficiency and effectiveness are all under your control. But in today's fast-paced, high-demand workplace it can be overwhelming as you try to juggle a growing list of responsibilities, main…

sofort lieferbar

Buch

Emma Bridger, Lee Smith
People-First Internal Communication

Develop a people-centric approach to employee communication to drive engagement, retention and staff performance.

lieferbar ab 3.12.2025.

Buch

Claire Brumby,
Forget Normal - I Want Magic

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy…

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Buch

Claire Brumby
Forget Normal - I Want Magic

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy…

Erscheint bald

Buch

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