Mersha Aftab: Design Thinking for Business and Management, Gebunden

Klappentext

Understand how to think outside of the box by learning the vital and strategic role design thinking plays across businesses.

Design Thinking and Management is an ideal textbook for final-year undergraduate and postgraduate students studying on Design Thinking and Design Management courses. This textbook explores:

• How to utilise design strategies and principles to solve problems
• Digital and technological advancements that lead to transformation
• Ethic, Social and Sustainable considerations within design thinking
  >Understand the key concepts of design thinking and management, by engaging with practical examples throughout this book from Nike, Tesla, Netflix, Zappo and 3M. In-text features include a glossary, learning outcomes, chapter summaries, exercise questions and real-world examples. Online resources include PowerPoint slides for lecturers and a lecturer's manual.