Mersha Aftab: Design Thinking for Business and Management, Kartoniert / Broschiert

Mersha Aftab

Design Thinking for Business and Management

Buch

Strategies, Principles and Practice for Innovation

"DESIGN THINKING FOR BUSINESS AND MANAGEMENT. Strategies, Principles and Practice for Innovation. Mersha Aftab. Verbundene Würfel."

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Verlag:: Kogan Page, 11/2026
Einband:: Kartoniert / Broschiert
Sprache:: Englisch
ISBN-13:: 9781398626034
Umfang:: 336 Seiten
Gewicht:: 667 g
Maße:: 240 x 170 mm
Stärke:: 15 mm
Erscheinungstermin:: 24.11.2026
Hinweis: Achtung: Artikel ist nicht in deutscher Sprache!

Weitere Ausgaben von Design Thinking for Business and Management	Preis
Buch, Gebunden, Englisch	EUR 110,51*

Klappentext

Understand how to think outside of the box by learning the vital and strategic role design thinking plays across businesses.

Design Thinking and Management is an ideal textbook for final-year undergraduate and postgraduate students studying on Design Thinking and Design Management courses. This textbook explores:

How to utilise design strategies and principles to solve problems
Digital and technological advancements that lead to transformation
Ethic, Social and Sustainable considerations within design thinking
>Understand the key concepts of design thinking and management, by engaging with practical examples throughout this book from Nike, Tesla, Netflix, Zappo and 3M. In-text features include a glossary, learning outcomes, chapter summaries, exercise questions and real-world examples. Online resources include PowerPoint slides for lecturers and a lecturer's manual.