Kogan Page Ltd – alle Bücher

Kshitij Bhoumik
Artificial Intelligence in Marketing

Understand how artificial intelligence is transforming marketing strategy and practice.Artificial Intelligence in Marketing byKshitij Bhoumikis designed for upper-level undergraduate and postgraduate stud…

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Natal Dank
Workplace Agility

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads wh…

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Natal Dank
Workplace Agility

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads wh…

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Jacques Ding, Paula Jenkins
Organizational Psychology

Apply organizational psychology to real-world HR decision making and practice.Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Manageme…

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Jacques Ding, Paula Jenkins
Organizational Psychology

Apply organizational psychology to real-world HR decision making and practice.Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Manageme…

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Jayanti Jayanti
Career Development in Hospitality, Tourism and Events

Explore career pathways and build essential skills for success in hospitality, tourism, travel and events.Career Development in Hospitality, Tourism and Events byJayanti Jayantiis a practical textbook des…

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

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Charles O'Dean, Paul Booth, Zach Thompson, Yannis Iliopoulos
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Charles O'Dean, Paul Booth, Zach Thompson, Yannis Iliopoulos
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Andy Pardoe
Confident AI

Confident Series

Feel confident using AI at work, understand its limits and avoid costly mistakes. Artificial intelligence already influences how decisions are made and work gets done, even for people who never expected i…

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Andy Pardoe
Confident AI

Confident Series

Feel confident using AI at work, understand its limits and avoid costly mistakes. Artificial intelligence already influences how decisions are made and work gets done, even for people who never expected i…

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Ramnik Singh
Principles of Employee Engagement

Understand the importance of employee engagement to build psychological wellbeing in organizations.Principles of Employee Engagement byRamnik Singhis an outcome-focused textbook for upper-level undergradu…

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Ramnik Singh
Principles of Employee Engagement

Understand the importance of employee engagement to build psychological wellbeing in organizations.Principles of Employee Engagement byRamnik Singhis an outcome-focused textbook for upper-level undergradu…

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