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    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 56,96

    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 147,02

    Political Marketing and Management in the 2024 UK Election

    This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertisi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50

    Kamilla Jones
    International Fashion Marketing

    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 67,44

    Kamilla Jones
    International Fashion Marketing

    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 104,56

    Philip Kotler, Waldemar Pfoertsch
    B2B Brand Management

    As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 39,83

    Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
    Customer-Dominant Logic

    This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 85,33

    Medical Device Management

    Springer Series in Healthcare Management and Innovation

    Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general aw…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 53,32

    Advances in National Brand and Private Label Marketing

    The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 197,13

    Michael Kleinjohann
    Haptische Werbung. Merchandising. Licensing.

    Geschichte der haptischen Werbung.- Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing.- Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising.- Ethisches…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 59,99
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