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Eun Sup Lee

A Guide to International Trading

This book offers a practical guide for successful international trade operations. Written for MBA students and professionals, it provides tools and best practices for managing and operating complex intern…

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EUR 90,66*

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Tracy Dathe

Business Opportunities and Risks in China

Management for Professionals

The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smoo…

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EUR 106,66*

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Case Studies on Sustainability in the Food Industry

Management for Professionals

The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of popula…

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EUR 53,32*

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Georg Michalik

Co-Creation Mindset

Management for Professionals

Co-creation is a major trend in management, yet no one seems to truly know what it is. With numerous examples and a Q&A section, this book explains exactly what co-creation is and how it differs from othe…

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EUR 58,66*

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Commodity Marketing

Management for Professionals

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the …

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EUR 69,33*

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Boris Kaehler

Complementary Management

Management for Professionals

This book explores the Complementary Management Model. Building on extensive theoretical considerations on management and leadership, it outlines the seven elements of the model: the management actors (1)…

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EUR 53,32*

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Michael Kleinaltenkamp

Customer Success Management

Management for Professionals

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first imp…

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EUR 74,66*

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Lars Michael Bollweg

Data Governance for Managers

Management for Professionals

Professional data management is the foundation for the successful digital transformation of traditional companies. Unfortunately, many companies fail to implement data governance because they do not fully…

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EUR 53,32*

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Louis-Philippe Kerkhove

Data-driven Retailing

Management for Professionals

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases fro…

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Digital Marketing in the Automotive Electronics Industry

Management for Professionals

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconducto…

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EUR 90,66*

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Frank Frohmann

Digital Pricing

Management for Professionals

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pri…

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EUR 63,99*

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Andreas Holtschulte

Digital Supply Chain and Logistics with IoT

Management for Professionals

The concepts for Industry 4.0 and the Industrial Internet of Things (IIoT) will fundamentally change supply chains, production processes and industries. Intelligent technologies such as IoT, edge and clou…

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EUR 69,33*

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Michael Madigan

Disaster Response Practices

Management for Professionals

This book provides guidelines for emergency managers, responders, and health care professionals to establish a mass casualty/mass fatality (MC/MF) management plan. It identifies a need for a stronger and …

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EUR 96,00*

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Bernd Heesen

Effective Strategy Execution

Management for Professionals

Turbulent times require new approaches to strategy execution. This book demonstrates how the use of business intelligence can enhance performance by fostering a shared understanding of the strategy throug…

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EUR 106,66*

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Timothy Adesanya Ibidapo

From Industry 4.0 to Quality 4.0

Management for Professionals

This book describes the development of quality over various stages, from product inspection, through quality control to the present ISO 9000 systems. It also highlights the advantages of the quality manag…

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EUR 90,66*

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Innovation in Life Sciences

Management for Professionals

The Life Science industry has been subject to a digital revolution upending all facets of the value chain with data-driven approaches like Gene Therapy, Personalized Medicine, Advanced Cell and Tissue Eng…

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EUR 90,66*

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Intellectual Property Management for Start-ups

Management for Professionals

This book examines intellectual property (IP) as an important value driver for start-ups. Businesses of all sizes are inevitably confronted with intellectual property issues at some point, but start-ups a…

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EUR 69,33*

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Manuel C. Solbach

International Business Transactions and Taxation

Management for Professionals

Recent developments in the taxation of international enterprises are driven by the Organisation for Economic Co-operation and Development (OECD) of the Base Erosion and Profit Shifting (BEPS) initiative a…

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EUR 85,33*

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Marc Helmold

Lean Management, Kaizen, Kata and Keiretsu

Management for Professionals

This book provides a holistic and practical approach to Japanese concepts of lean management throughout the business value chain. It explains principles like Kaizen, Kata or Keiretsu in a pragmatic and lo…

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EUR 53,32*

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Marc Helmold

Lean Management, Kaizen, Kata and Keiretsu

Management for Professionals

This book provides a holistic and practical approach to Japanese concepts of lean management throughout the business value chain. It explains principles like Kaizen, Kata or Keiretsu in a pragmatic and lo…

lieferbar innerhalb 2-3 Wochen

EUR 90,66**

Buch

EUR 53,32*

Artikel ist im Warenkorb