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Ryan Serhant
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Timothy Galpin
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EUR 119,99*

Deborah Saunders
Remarkable Brand Experiences

Pearson International

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Eric Butow, Corey Walker
Instagram for Business for Dummies

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest br…

lieferbar ab 5.12.2024.

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EUR 31,40*

Chris Hirst
No Bullsh*t Change

The no-nonsense guide to change: how to lead it and how to lead through it when the world is still spinning. By the award-winning author of No Bullsh*t Leadership.

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Will Larson
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Christoph Senn, Mehak Gandhi
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"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

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EUR 36,39*

Michael Port, Joana Galvao
Book Yourself Solid for Creatives

Expand your book of business at your creative agency or freelance service In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific…

lieferbar ab 1.4.2025.

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EUR 28,41*

Laura Macdonald
The Endowment Handbook

Praise for THE Endowment HANDBOOK "The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author's expertise and practical advice offer a roadmap for building fi…

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Benjamin W. Pearce
Senior Living Communities

"This work is an updated edition to Senior Living Communities that reflects the current management practices of senior living communities"--

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Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that me…

lieferbar ab 11.2.2025.

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EUR 28,91*

Matt Britton
Generation AI

Clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial…

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Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

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Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a sma…

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Leslie Zane
The Power of Instinct

"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audie…

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Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Br…

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EUR 25,43*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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EUR 51,15*

Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what do…

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EUR 32,40*

Tom Emrich
The Next Dimension

The definitive guide to using augmented reality in marketing, advertising, and sales Ready to revolutionize your business? In The Next Dimension, acclaimed expert Tom Emrich reveals how augmented reality …

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EUR 28,91*

Bob Moore
Ecosystem-Led Growth

Praise for Ecosystem-Led Growth "Bob Moore lays out timely, actionable strategies for turning partner ecosystems into growth engines. A vital read for driving concrete results in today's interconnected m…

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EUR 31,40*

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