Jose Filipe Torres: Nation and Place Branding, Kartoniert / Broschiert
Nation and Place Branding
- An Applied Approach to Building the Image of Countries, Regions, and Cities
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer, 01/2026
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783031973277
- Artikelnummer:
- 12440209
- Umfang:
- 364 Seiten
- Gewicht:
- 552 g
- Maße:
- 235 x 155 mm
- Stärke:
- 20 mm
- Erscheinungstermin:
- 3.1.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Chapter 1 - Definition of Nation, Country, Region and City Branding.- Chapter 2 - The Importance of Nation, Region and City Branding.- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand?.- Chapter 4 - The role of Marketing in Nation Branding and City Branding.- Chapter 5 - The importance of "Digital Identity" and "Digital Footprint" in Nation and City Branding.- Chapter 6 - The role of special events in Nation and City Branding.- Chapter 7 - The role of sustainability in Nation and City Branding.- Chapter 8 - Key Performance Indicators (KPIs) for Nation and City Branding.- Chapter 9 - Crisis management & nation and city communications.- Chapter 10 - How to develop a Nation or City Brand and sustain its success. 14 Steps to Nation and City Branding -- The roadmap based on Bloom Consulting's proven methodology.
