Dan Ariely: Predictably Irrational, Kartoniert / Broschiert

Kurzbeschreibung

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

Beschreibung

In his uniquely charming and engaging style, Dan Ariely again examines our poor decision-making processes - now on a broader canvas than ever before. Taking into account recent economic events, Ariely tackles one of the biggest crises of our times: the financial meltdown and sub-prime mortgage crisis of 2008 - 2009, and the irrational decisions that led us there. As Ariely explains, relying on standard economic theory alone might, in fact, be dangerous. The mistakes that we make are not random but irrational, and they can aggregate in the marketwith devastating results. In this revised and expanded edition of PREDICTABLY IRRATIONAL, Ariely brings a much-needed dose of sophisticated psychology to the realm of public policy. In addition to reflecting on material covered in previous chapters and responding to the thought-provoking comments of his readers, he also answers pertinent questions like: - What caused individuals to take on mortgages that were too large? - What caused bankers to lose sight of the economy? - Why didnt we plan better for the possibility of bad times? - What do we need to do to get over these difficult times? - Is there a psychological fallout from not understanding whats going on in the markets? - Is it possible that a central and global market can increase irrational behavior? - Should we use the assumptions of rational economics as building blocks for setting up policies and designing our institutions? Blending everyday experience with groundbreaking analysis and new research into todays economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. The mistakes we make are systematic and predictable - and in light of our current crisis, their consequences have never been more clear.

Klappentext

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." -- Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.