Dan Ariely: Predictably Irrational, Gebunden

Kurzbeschreibung

Behavioral economist Dan Ariely returns in this revised and expanded edition of the New York Times bestseller PREDICTABLY IRRATIONAL (first edition published in February 2008) to offer a much-needed take on the irrational decisions that led to our current economic crisis.

Beschreibung

In his uniquely charming and engaging style, Dan Ariely again examines our poor decision-making processesnow on a broader canvas than ever before. Taking into account recent economic events, Ariely tackles one of the biggest crises of our times: the financial meltdown and sub-prime mortgage crisis of 2008, and the irrational decisions that led us there. As Ariely explains, relying on standard economic theory alone might, in fact, be dangerous. The mistakes that we make are not random but irrational, and they can aggregate in the market - with devastating results. In this revised and expanded edition of PREDICTABLY IRRATIONAL, Ariely brings a much-needed dose of sophisticated psychology to the realm of public policy. In addition to reflecting on material covered in previous chapters and responding to the thought-provoking comments of his readers, he also answers pertinent questions like: - What caused individuals to take on mortgages that were too large? - What caused bankers to lose sight of the economy? - Why didnt we plan better for the possibility of bad times? - What do we need to do to get over these difficult times? - Is there a psychological fallout from not understanding whats going on in the markets? - Is it possible that a central and global market can increase irrational behavior? - Should we use the assumptions of rational economics as building blocks for setting up policies and designing our institutions? Blending everyday experience with groundbreaking analysis and new research into todays economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. The mistakes we make are systematic and predictable - and in light of our current crisis, their consequences have never been more clear.

Klappentext

How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.
Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.
Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.