Personalization – alle Bücher

Hyper-Personalization

PraxisWissen Marketing - Arbeitsgemeinschaft für Marketing

Die elfte Ausgabe der Reihe „PraxisWissen Marketing" widmet sich einem der dynamischsten Felder der modernen Kundenansprache. Der Band zeigt, wie künstliche Intelligenz und Echtzeitdaten es Unternehm…

lieferbar innerhalb 2-3 Wochen

Buch

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar innerhalb 1-2 Wochen

Buch

Tahir M. Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

lieferbar innerhalb 2-3 Wochen

Buch

Sophie Day
The Generic Person

We ask who-or what, and how-is the person of personalization. Exploring personalizing practices across the domains of digital culture, healthcare and data science, this open access book argues that they r…

lieferbar ab 12.11.2026.

Buch

Adam Wasilewski
Multi-variant User Interfaces in E-commerce

Progress in IS

This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour. While product recommendation systems are widely used for this purpose today, the…

lieferbar innerhalb 2-3 Wochen

Buch

New Paradigms for Anticipated Uncertainty

This open access book includes state-of-the-art and original research contributions from most the recent of a well-established series of conferences, which collectively focus on the joint design, developm…

lieferbar innerhalb 2-3 Wochen

Buch

Lorenzo Viviani
Leadership and Democracy

Palgrave Studies in European Political Sociology

This book analyses political leadership, addressing key questions central to the ongoing debate on the transformation of contemporary democracies. What exactly is political leadership? How does the relati…

lieferbar innerhalb 2-3 Wochen

Buch

Jens Kuntzemüller
Datengetriebenes Eventmanagement

Edition Wissenschaft & Praxis, Messe-, Kongress- und Eventmanagement

Data-driven Event Management shows how events can be planned, measured and improved through data across the entire customer lifecycle. Combining strategy, analytics, personalization, marketing, sales, ope…

lieferbar innerhalb von 1-3 Tagen

Buch

Jakob Metzger
Personalisierte Preise

Schriften zum Recht der Digitalisierung

Ongoing technological change increases the likelihood of algorithm-based personalization of consumer prices, which is, however, associated with new risks for consumers. Jakob Metzger approaches this pheno…

sofort lieferbar

Buch

Kirsten Johnson, Burton St. John III
Personalized News Communication and Media Trust in the Modern Era

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we defi…

lieferbar innerhalb 2-3 Wochen

Buch

Lisa Tawn Bergren
God Gave Us You (Deluxe Edition)

A deluxe edition of the bestselling Christian picture book about a polar bear cub who asks a question that "human cubs" often wonder about, too: "Where did I come from?" Now featuring …

lieferbar in mind. 4 Wochen

Buch

AI-Powered Content Delivery Networks

Stay ahead of the curve by learning how to transform static CDNs into intelligent, AI-powered networks that deliver content faster, more securely, and with pinpoint personalization.Content Delivery Networ…

lieferbar ab 5.10.2026.

Buch

Sandra Destradi, Johannes Plagemann
Populism and Foreign Policy

How and why does the formation of populist governments lead to changes in foreign policy? This book theorizes and empirically analyzes how populism, understood as a thin-centred ideology, impacts foreign …

lieferbar innerhalb 1-2 Wochen

Buch

Benjamin Bryant
Ultra-Luxury Travel

Deliver ultra-luxury travel through innovative wellness experiences, cutting-edge personalization, and transformative journeys that redefine the future of hospitality for visionary leaders and global trav…

lieferbar innerhalb 2-3 Wochen

Buch

Sandra Destradi, Johannes Plagemann
Populism and Foreign Policy

How and why does the formation of populist governments lead to changes in foreign policy? This book theorizes and empirically analyzes how populism, understood as a thin-centred ideology, impacts foreign …

lieferbar innerhalb 1-2 Wochen

Buch

Benjamin Bryant
Ultra-Luxury Travel

Deliver ultra-luxury travel through innovative wellness experiences, cutting-edge personalization, and transformative journeys that redefine the future of hospitality for visionary leaders and global trav…

lieferbar innerhalb 2-3 Wochen

Buch

Revolutionizing Fashion and Retail

Lecture Notes in Electrical Engineering - Band 1299

This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashi…

lieferbar innerhalb 2-3 Wochen

Buch

AI Intervention in Digital and Social Marketing

Studies in Big Data

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and…

lieferbar ab 14.9.2026.

Buch

Lukas Hohendorf
Tension, Dilemma and Conflict in Party-Candidate Campaign Strategies

This book examines the campaign communication of political candidates in parliamentary democracies, set within the broader trends of globalization and political personalization.It explores how district ca…

lieferbar ab 28.9.2026.

Buch

Trump's Presidency and America's Reputation

Routledge Studies in Media, Communication, and Politics

Trump's Presidency and America's Reputation explores the global perception of the United States during Donald Trump's second presidency.A diverse team of authors examine how countries around the world vie…

lieferbar ab 20.10.2026.

Buch

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