AI Intervention in Digital and Social Marketing, Gebunden
AI Intervention in Digital and Social Marketing
- Proceedings of the International Conference on Digital and Social Marketing
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- Herausgeber:
- Anil Kumar Bandrana, Janusz Kacprzyk, Srikanta Patnaik
- Verlag:
- Springer Nature Switzerland AG, 09/2026
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9783032160409
- Artikelnummer:
- 12667977
- Umfang:
- 387 Seiten
- Erscheinungstermin:
- 4.9.2026
- Serie:
- Studies in Big Data
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.
