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Ezlika M. Ghazali, Dilip S. Mutum

Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

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Marketing Case Studies in Emerging Markets

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and p…

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