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Springer Business Cases

Philip Kotler

An Instructor's Manual to H2H Marketing Case Studies

Springer Business Cases

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to a…

lieferbar innerhalb 2-3 Wochen

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EUR 58,66*

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Family Business Cases

Springer Business Cases

This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles an…

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EUR 85,33*

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H2H Marketing

Springer Business Cases

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

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EUR 128,00*

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Impacts of COVID-19 on Supply Chains

Springer Business Cases

This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse indust…

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EUR 153,32*

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Marketing Case Studies in Emerging Markets

Springer Business Cases

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and p…

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EUR 63,99*

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Responsible Consumption and Sustainability

Springer Business Cases

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highli…

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EUR 79,99*

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Social Marketing and Sustainable Development Goals (SDGs)

Springer Business Cases

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or co…

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EUR 128,00*

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Paolo Taticchi

Sustainable Transformation Strategy

Springer Business Cases

This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case stud…

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EUR 90,66*

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