Trefferliste "Strategic Marketing" - alle Bücher, CDs, LPs und mehr

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Jamie-Lee Abtar
Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

sofort lieferbar

Buch

Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

lieferbar innerhalb 2-3 Wochen

Buch

Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar innerhalb 2-3 Wochen

Buch

Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

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Buch

Anne Gregory, Gregoria Arum Yudarwati
Strategic Participatory Communication and Development

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on pub…

lieferbar ab 20.7.2026.

Buch

Annemarie Grund,
Zeit für Wirksamkeit

Ein Appell an Deutschlands UnternehmergeistWir leben in einer Zeit, in der Probleme offensichtlicher denn je sind - und Lösungen dringender gebraucht werden. Gleichzeitig stellen sich immer mehr Menschen …

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Mark Kingsley
Brands in the Age of AI

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely surv…

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Umberto Lago
Global Business Model Shift

Future of Business and Finance

This book takes the readers on a profound exploration of global business transformation through the lens of the RenDanHeYi (RDHY) business model. It discusses the complexities of implementing RDHY beyond …

lieferbar innerhalb 2-3 Wochen

Buch

Deborah Saunders
Remarkable Brand Experiences

The FT Guides

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

Buch

Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Buch

Stefan Kühl
Managing Projects

The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined probl…

lieferbar innerhalb 2-3 Wochen

Buch

The Palgrave Handbook of Strategy, Change and Transformational Project Leadership

This handbook presents contemporary research on the topic of strategy, change and transformational project leadership to identify new ways of thinking about management problems, research and pedagogy. The…

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Stefan Kühl
Developing Strategies

Hardly any other management concept is as overused as strategy, yet at the same time hardly any other concept is as vaguely defined. As a means of escaping the conceptual jumble, this monograph suggests a…

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C. Todd Lombardo, Bruce Mccarthy, Evan Ryan, Michael Connors
Product Roadmaps Relaunched

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization whe…

lieferbar in mind. 4 Wochen

Buch

Tim Reichel,
24/7 Time Management

Too busy to enjoy your life?24 hours, 7 days a week, we muddle through life. Work, family, friends, hobbies. I bet you feel like the rest of humanity: You're pretty busy trying to get your daily life toge…

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Buch

Daria Dmitrieva
The Personal Branding Book

This concise book is a powerful, hands-on workshop designed to help you build a brand that is genuinely, unapologetically you. By a professional with 30 years of experience in branding, marketing, and per…

lieferbar ab 20.10.2026.

Buch

Manfred Bruhn, Lorenz Pöllmann
Arts and Cultural Sponsorship

Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and interna…

lieferbar innerhalb 2-3 Wochen

Buch

Business in a Turbulent Era, Volume I

This edited collection -- the first of a two volume work -- explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed A…

lieferbar innerhalb 2-3 Wochen

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.