Marketing – Bücher, CDs, LPs und mehr, Seite 8

Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - whil…

lieferbar ab 31.3.2026.

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Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

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B2B Marketing Guidebook - Vol. 2

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

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B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Udi Ledergor
Courageous Marketing

Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). …

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Andrew Corcoran
Introduction to Marketing

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with th…

lieferbar ab 30.4.2026.

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar ab 30.4.2026.

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

lieferbar ab 19.2.2026.

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

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Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar in mind. 4 Wochen

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Manfred Bruhn
Principles of Marketing

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Geschichte der haptischen Werbung.- Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing.- Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising.- Ethisches…

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

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Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

lieferbar ab 30.6.2026.

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.1.2026.

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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