Social Intelligence Architect, Kartoniert / Broschiert
Social Intelligence Architect
- Marketing Intelligence, Social Intelligence, Social Marketing Intelligence, Social Media, Viral Marketing
(soweit verfügbar beim Lieferanten)
- Herausgeber:
- Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
- Verlag:
- OmniScriptum, 03/2026
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783639995282
- Artikelnummer:
- 12666074
- Umfang:
- 80 Seiten
- Gewicht:
- 137 g
- Maße:
- 220 x 150 mm
- Stärke:
- 5 mm
- Erscheinungstermin:
- 22.3.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Social Intelligence Architect is a professional field of expertise that creates a synthesis from the social intelligence of a given market, segment or demographic thesis and from a company's product or service antithesis. In fact, in the advertising agencies of yesteryear, psychoanalysts and psychiatrists of various specialties were often employed to help decipher the "wants" of the consumer market. With respect to the fields of marketing, advertising and public relations, Social Intelligence can be defined as the study of how people process social information in order to understand and / or manage one's own and / or others' feelings and emotions and the ability to use this intelligence to guide one's own and / or others' thinking, feeling and actions in human relations and social situations.