Marketing Strategy – Bücher, CDs, LPs und mehr, Seite 2

Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

Buch

Henning Ahlf
Digitales Marketing

Moderne Geschäftsmodelle beruhen auf Informations- und Kommunikationstechnologie. Es gibt nicht nur diverse Verkaufskanäle, auch Geschäftsprozesse zwischen Unternehmen werden mittels digitaler Netze abgew…

Erscheint bald

Buch

The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

lieferbar innerhalb 2-3 Wochen

Buch

Julie Atherton
Social Media Strategy

Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with this bestselling book, complete with comprehensive updates and latest …

lieferbar innerhalb 2-3 Wochen

Buch

Ana Mourão
Strategic Marketing Skills

Master eight essential strategic skills to advance from mid-level marketing roles to senior leadership positions. Position yourself as an indispensable strategic contributor who drives measurable business…

lieferbar in mind. 4 Wochen

Buch

Ana Mourão
Strategic Marketing Skills

Master eight essential strategic skills to advance from mid-level marketing roles to senior leadership positions. Position yourself as an indispensable strategic contributor who drives measurable business…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Green Marketing Strategies for a Circular Economy

Palgrave Studies of Marketing in Emerging Economies

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

Buch

Julie Atherton
Social Media Strategy

Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with this bestselling book, complete with comprehensive updates and latest …

lieferbar in mind. 4 Wochen

Buch

Strategic Innovative Marketing and Tourism

Springer Proceedings in Business and Economics

This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

lieferbar innerhalb 2-3 Wochen

Buch

Strategic Innovative Marketing and Tourism

Springer Proceedings in Business and Economics

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

lieferbar innerhalb 2-3 Wochen

Buch

Agritourism Marketing in Africa

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides some theoretical…

lieferbar innerhalb 2-3 Wochen

Buch

Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

sofort lieferbar

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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analyt…

lieferbar innerhalb 1-2 Wochen

Buch

Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

lieferbar innerhalb 2-3 Wochen

Buch

Why Brand Strategy Matters

Nichts treibt Werbetreibende und deren Auftraggebenden mehr um als die Frage: Was bringt meine Marketing-Kommunikation eigentlich? Die im vorliegenden Buch versammelten Cases stehen für die nachweislich e…

lieferbar ab 21.1.2027.

Buch

Florian Fiedler
Strategisches Management und Neuromarketing für dynamische Märkte

In Zeiten tiefgreifender Veränderungen - geprägt von technologischem Wandel, geopolitischen Unsicherheiten und sich veränderndem Kundenverhalten - geraten bewährte Strategien an ihre Grenzen. Um dauerhaft…

sofort lieferbar

Buch

Bodo B. Schlegelmilch
Globale Marketingstrategien

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

lieferbar innerhalb 2-3 Wochen

Buch

Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Buch

Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Buch

Marion Effing, Kai Laukemper
Eventmanagement im Stadtmarketing

essentials

Dieses essentialzeigt, wie kommunales Eventmanagement in kleinen und mittleren Kommunen trotz begrenzter Ressourcen strategisch und wirkungsvoll gestaltet werden kann. Stadtfeste, Märkte, Kulturveranstalt…

lieferbar ab 24.12.2026.

Buch

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