Ana Mourão: Strategic Marketing Skills, Gebunden

Klappentext

Develop the strategic marketing skills that accelerate career growth and business impact.
The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making and build organizational credibility.

Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black & Decker, Nestlé, Capital One and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement.

You'll learn how to:

• Develop strategic thinking and communicate effectively with senior stakeholders
• Apply proven frameworks to align marketing with business strategy and KPIs
• Implement systems for collaboration, influence and decision-making across functions
• Optimize measurement to demonstrate marketing's impact and credibility
  >Combining insight, structure and real-world application, The Strategic Marketer's Toolkit equips ambitious professionals to step up, deliver results and position themselves as trusted strategic leaders within their organization.

Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration