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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar innerhalb 1-2 Wochen

Buch

Marc Schumann,
Verurteilt

Jetzt bestellen und die 10 kraftvollsten Learnings für dein Leben & Business entdecken!Vom Gefängnis zum achtstelligen Business - die wahre Story von Marc Schumann10 kraftvolle Prinzipien für persönli…

sofort lieferbar

Buch

Michael Eßig, Erik Hofmann, Wolfgang Stölzle
Supply Chain Management

Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

VorteileZweifarbiges Grundlagenwerk für ein modernes Supply Chain ManagementDas "Wie" leistungsfähiger Zuliefer-Abnehmer-BeziehungenAusgezeichnet mit dem Lehrbuchpreis des Verbandes der Hochschu…

Erscheint bald

Buch

Eric Enge, Adrián Ridner
Using Generative AI for SEO

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day o…

sofort lieferbar

Buch

De Gruyter Handbook of Digital and Online Arts Marketing

De Gruyter Handbooks in Business, Economics and Finance

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the maturing field of arts marketing, there has been an ongoing academic debate in the las…

sofort lieferbar

Buch

Kshitij Bhoumik
Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

Erscheint bald

Buch

Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

lieferbar innerhalb 1-2 Wochen

Buch

Catherine Seda, Jenny Halasz
AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

lieferbar innerhalb 1-2 Wochen

Buch

EU Data Law

Beck international

The Book European data law is highly complex. Six directly applicable regulations, in interaction with many other legal acts, create a thicket of regulatory requirements and compliance specifications. In …

lieferbar ab 31.8.2026.

Buch

Eli Schwartz
Customer Intelligence

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.Customer Intelligence: Know Your Buyer to Transform Your Marketing by Eli Schwartz tackles the …

lieferbar ab 9.9.2026.

Buch

Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

Beck international

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

lieferbar ab 31.7.2026.

Buch

Maria Williams
Konferenzbericht: Commerce Nexus 2025

Der "Tagungsband: Commerce Nexus 2025: International Conference on Sustainable Development" ist eine umfassende Publikation, die die Erreichung der 17 Ziele für nachhaltige Entwicklung (Sustaina…

lieferbar innerhalb 2-3 Wochen

Buch

Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

lieferbar innerhalb 1-2 Wochen

Buch

Bernadette Schwerdt
Secrets of the New Online Entrepreneurs

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economyPacked with candid stories and hard-won lessons from more than 30 of Australia's leading on…

lieferbar ab 14.7.2026.

Buch

Regina Luttrell
Social Media

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors AssociationReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social…

lieferbar in mind. 4 Wochen

Buch

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 30.6.2026.

Buch

Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

Erscheint bald

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

sofort lieferbar

Buch

Carey K Morewedge
Possessions

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

Erscheint bald

Buch

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