E-commerce – alle Bücher und CDs, Seite 6

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 3.3.2026.

Buch

Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen

Buch

Philip Kotler
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar ab 7.4.2026.

Buch

Roger Dooley
The Persuasion Engine

Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing c…

lieferbar ab 11.5.2026.

Buch

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 3.6.2026.

Buch

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

lieferbar innerhalb 1-2 Wochen

Buch

Kshitij Bhoumik
Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

Erscheint bald

Buch

Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

Chapter 1 Introduction to LLMs.- Chapter 2 From Traditional to LLM-powered Recommendation Systems.- Chapter 3 LLM-enhanced recommendation system.- Chapter 4 LLM as recommendation system.- Chapter 5 Conver…

lieferbar innerhalb 2-3 Wochen

Buch

Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

sofort lieferbar

Buch

Jeb Blount, Brynne Tillman
The Linkedin Edge

Combine LinkedIn and AI to multiply your selling potentialMost sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the atte…

lieferbar innerhalb 1-2 Wochen

Buch

Bernadette Schwerdt
Secrets of the New Online Entrepreneurs

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economyPacked with candid stories and hard-won lessons from more than 30 of Australia's leading on…

lieferbar ab 14.7.2026.

Buch

Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

lieferbar innerhalb 1-2 Wochen

Buch

Coach T
No Ads

What if you could grow your business, attract loyal customers, and increase sales-all without spending a single dollar on traditional advertising? In No Ads: The Organic Startup Marketing Playbook, award-…

lieferbar innerhalb 2-3 Wochen

Buch

Marcus Sheridan
Endless Customers

PRAISE FOR ENDLESS CUSTOMERS"Simplicity and structure are at the core of what makes EOS^®^ so effective, and Endless Customers shares that same philosophy. This book presents a powerful, clear roadma…

lieferbar innerhalb 1-2 Wochen

Buch

Catherine Seda, Jenny Halasz
AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

lieferbar innerhalb 1-2 Wochen

Buch

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

sofort lieferbar

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

lieferbar innerhalb 1-2 Wochen

Buch

Tim Wu
The Age of Extraction

A concise yet century-spanning exploration of the power of platforms, what the future of capitalism will look like, and how to build economies that provide equality and lasting prosperity.In every society…

sofort lieferbar

Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar innerhalb 2-3 Wochen

Buch

Teresa K Kwant
Level Up Your Lesson Plans

Revamp your lesson plans to unleash creativity and maximize student engagementFeeling bogged down by endless lesson planning? Discover how to streamline your process and boost student engagement with ease…

lieferbar innerhalb 1-2 Wochen

Buch

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