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EU Digital Law

Beck international

The Book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

sofort lieferbar

Buch

Franz Hofmann, Benjamin Raue
Digital Services Act

Beck international

The Book The Digital Services Act (DSA) creates a completely new European legal framework for digital services. This will have farreaching implications for both providers and commercial users of digital s…

sofort lieferbar

Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar in mind. 4 Wochen

Buch

Ediz Edip Akçay
Marketing Technology

How can marketers adapt to and use emerging technologies in their marketing strategies? In this textbook, key technologies and innovations are explored to help students understand and develop impactful an…

lieferbar ab 24.2.2026.

Buch

Kamila Miller
Data-Driven Marketing Strategy

How can organizations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for market…

lieferbar ab 24.2.2026.

Buch

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

lieferbar ab 18.11.2025.

Buch

Tim Higgins
iWar

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, con…

sofort lieferbar

Buch

James F Dalton, Robert B Dalton
Markets and Momentum

PRAISE FOR MARKETS AND MOMENTUM"In recent years, Jim Dalton has been one of the premier educators in the trading world. His grounding in Market Profile has helped traders think about opportunities mu…

lieferbar innerhalb 1-2 Wochen

Buch

Pervasive Digital Services for People's Well-Being, Inclusion and Sustainable Development

Lecture Notes in Computer Science - Band 16079

This book constitutes the refereed proceedings of the 24th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2025, held in Limassol, Cyprus, during September 9--11, 2025.The 34 full pap…

lieferbar in mind. 4 Wochen

Buch

Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

This book offers a comprehensive exploration of the intersection between Large Language Models (LLMs) and recommendation systems, serving as a practical guide for practitioners, researchers, and students …

lieferbar ab 15.11.2025.

Buch

Sonja Klose, Ralf Kreutzer
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar ab 29.11.2025.

Buch

Digital Economy. Emerging Technologies and Business Innovation

Lecture Notes in Business Information Processing - Band 560

This book constitutes the proceedings of the 10th International Conference on Digital Economy, ICDEc 2025, held in Tunis, Tunisia, during May 15-17, 2025.The 31 full papers presented in this volume were c…

lieferbar ab 1.12.2025.

Buch

Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

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Buch

Jeb Blount, Brynne Tillman
The Linkedin Edge

Combine LinkedIn and AI to multiply your selling potentialMost sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the atte…

lieferbar innerhalb 1-2 Wochen

Buch

Brianna Doe
The Unapologetic Professional

How to build a resilient portfolio career in the modern marketplaceIn The Unconventional Professional: Finding Success on Your Own Terms, veteran marketer and entrepreneur, Brianna Doe, delivers an origin…

lieferbar ab 11.11.2025.

Buch

Coach T
No Ads

No Ads: The Organic Startup Marketing Playbook reveals how to grow your business without paid ads. Coach T shares a proven system to attract customers, build a loyal audience, and drive sales using organi…

lieferbar innerhalb 1-2 Wochen

Buch

Catherine Seda, Jenny Halasz
AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers naviga…

lieferbar ab 17.11.2025.

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

sofort lieferbar

Buch

Al Brooks
Trading Price Action Trends

Praise for Trading Price Action Trends"Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders tha…

lieferbar innerhalb 1-2 Wochen

Buch

Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 6.12.2025.

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.