Trefferliste "Digital Marketing" - alle Bücher, CDs, LPs und mehr

Yoshitaka Kitao

Towards a Tokenized Economy

Discover how blockchain, stablecoins, and Web3 are revolutionizing global finance and creating unprecedented investment opportunitiesIn Towards a Tokenized Economy, leading financial executive Yoshitaka K…

Geschichte der musikalischen Interpretation im 19. und 20. Jahrhundert

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail

Concepts of Corporate Governance and Public Governance

This book explains the principles of corporate governance, public governance, corporate identity, corporate branding and reputation. The concepts are fundamental in shaping a corporate identity and buildi…

Madhura Dumbre

Fact-Checking in the Digital Age

Introduction.- Literature Review.- Theoretical Framework.- Hypothesis Framing.- Methodology.- Findings.- Hypothesis Testing.

DeFi Adoption in the Energy and Utilities Industry

The energy and utilities sector is undergoing rapid transformation, driven by decentralized finance (DeFi) and blockchain technologies. As sustainability becomes a global priority, these innovations offer…

Digital Transformation

Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a compe…

Alexander Hennig

Marketing Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, …

Werner Pepels

Verkaufsförderung

Verkaufsförderung ist heute ein fester Bestandteil unternehmerischer Praxis - branchenübergreifend, weltweit und entlang aller Stufen der Wertschöpfungskette. In der 2. Auflage seines Buchs zeigt Werner P…

Ralf T. Kreutzer, Sonja Klose

Online-Marketing

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende L…

Andreas Pörtner

Digitalmarketing-Strategie

In einer Welt, in der Online-Präsenz über Marktanteile entscheidet, liefert dieses Buch die strategische Antwort auf die Herausforderungen des digitalen Marketings. Andreas Pörtner zeigt praxisnah und fun…

Dominic Appiah, Wilson Ozuem

Smartphone Marketing

This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape …

Judy Bell

Silent Selling

The 7th edition of Silent Selling : Strategic Visual Merchandising is a vital resource equipping students with a dynamic understanding of the fast-paced developments in retailing, including advancements i…

Rhonda Bell

Brand Building for Veterinary Professionals

Essential guide and toolkit for veterinary professionals embarking on various entrepreneurial paths focused on animal healthTaking a holistic approach, Brand Building for Veterinary Professionals seamless…

Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2

This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Cul…

Digitalization in Tourism

Digital technologies are reshaping tourism faster than ever before, transforming how businesses operate, how destinations engage with visitors, and how travelers experience the world. From artificial inte…

Innovation, Technologies, and Business Management (ICTIM)

This insightful book delves into how technological innovations are reshaping industries and redefining business strategies. In today's paced world of advancements, it is crucial to grasp the intricate rel…

Advances in Tourism, Technology and Systems

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2023), held at Anáhuac University, Bacalar, Mexico, fro…

Advances in Tourism, Technology and Systems

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology, and Systems (ICOTTS 2025), held at Technical University of the Atlantic, S…

Philippe Huneman

Profiling

In this book, philosopher Philippe Huneman aims to offer an unprecedented and systematic understanding of a simultaneously banal and singular phenomenon of modern life: the digital profile. Diving deeply …