Digital Marketing – Bücher, CDs, LPs und mehr, Seite 5 online kaufen

Erwin Lammenett
Praxiswissen Online-Marketing

Wie gelingt profitables Online-Marketing? Erwin Lammenett, seit über 25 Jahren Experte für digitales Marketing, erläutert praxisnah und theoretisch fundiert die gesamte Palette der Online-Marketing-Instru…

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Francis Holborn
Von Mensch zu Maschine: Die Ära der KI-Influencer

In einer Zeit, in der soziale Medien unser tägliches Leben prägen und Influencer als moderne Meinungsführer agieren, steht die Branche vor einem grundlegenden Wandel: Künstliche Intelligenz erobert die Bü…

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Melanie Garmanzky
Aufmerksamkeit

Das analoge Marketing, zu dessen zentralen Elementen papierbasierte Produktflyer, Werbung über Poster und Plakate oder Unternehmensbroschüren bzw. klassische Pressemeldungen gehören, rückt immer weiter in…

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Francis Holborn
Von Mensch zu Maschine: Die Ära der KI-Influencer

In einer Zeit, in der soziale Medien unser tägliches Leben prägen und Influencer als moderne Meinungsführer agieren, steht die Branche vor einem grundlegenden Wandel: Künstliche Intelligenz erobert die Bü…

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John D. Norse
AI Influencers as Game Changers in the Social Media Landscape

In a world increasingly driven by technology, the advent of AI-generated influencers is rewriting the rules of social media engagement and digital marketing. In "AI Influencers as Game Changers in the Soc…

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John D. Norse
AI Influencers as Game Changers in the Social Media Landscape

In a world increasingly driven by technology, the advent of AI-generated influencers is rewriting the rules of social media engagement and digital marketing. In "AI Influencers as Game Changers in the Soc…

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Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

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Comfort Ojukwu
Frau

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, th…

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Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical is…

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Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical is…

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Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dyna…

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Philipp Spreer
PsyConversion®

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior…

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Accelerating Discoveries in Data Science and Artificial Intelligence I

The Volume 1 book on Accelerating Discoveries in Data Science and Artificial Intelligence (Proceedings of ICDSAI 2023), that was held on April 24-25, 2023 by CSUSB USA, the International Association of Ac…

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Simon Kingsnorth
Marketing in Web 3.0

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industr…

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Hamed Taherdoost
E-Business Essentials

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related t…

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Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. First-Party Data Activation shows you how to transform general user data into a deep…

lieferbar ab 29.7.2025.

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Bernhard Wecke
Generative KI als neues Teammitglied im Marketing

Generative Künstliche Intelligenz bringt die digitale Transformation im Marketing auf eine neue Ebene und stellt Marketingverantwortliche vor unbekannte Herausforderungen. Erfahren Sie, wie sich die Rolle…

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New Perspectives in Media Translation

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media s…

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Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

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HCI in Business, Government and Organizations

This two-volume set of HCIBGO 2024 constitutes the refereed proceedings of the 11h International Conference on HCI in Business, Government and Organizations, held as part of the 26th International Confere…

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