Judy Bell: Silent Selling, Kartoniert / Broschiert

Klappentext

The 7th edition of Silent Selling : Strategic Visual Merchandising is a vital resource equipping students with a dynamic understanding of the fast-paced developments in retailing, including advancements in visual merchandising and the online environment. The seventh edition discusses generative AI, digital marketing, and the neuroscience human behavior that go into creating a retail space. New box features include "Master Classes", which spans L. Frank Baum's legacy in visual merchandising to the arts of collaboration and communication, to "Wonder and Awe Snapshots", which get students thinking about their own experiences and what inspiration can be drawn from it to create engaging visual merchandising environment. The author also brings industry experience through "Judy Bell's Creative Problem-Solving Theory," to inform students of approaches to solving common visual merchandising issues; "AI ID" activities that explore best AI practices in the industry; and "Red Dots: WHY?", which provide real-world connections to the theory.

New to this Edition
-"Master Class" series and "Wonder & Awe Snapshots" boxes used to highlight visual merchandising history, communication and presentation techniques, and reflect on student's personal experiences with digital marketing
-Explore important industry applications through in-text activities like "Judy Bell's Creative Problem-Solving Theory" and interactive exercises designed to provide real-world connections
-Updated topic coverage, reflecting growing interest and developments in neuroscience, generative AI, and digital marketing
-First edition to include video interviews with experts in the field

Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Go deeper with video tutorials and demonstrations as well as webinars with experts in the field

Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion