Trefferliste "Customer-centric Marketing" - alle Bücher

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Alexander Schwarz-Musch, Bernhard Guetz, Alexander Tauchhammer
Digital Advertising in the Post-cookie Era

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 39,83

Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Part I: Introduction and General Conditions.- 1. The Changed Perspective: eagle eye instead of tunnel vision.- 2. Management after the coronavirus crisis: focus on a holistic approach.- 3. A better unders…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 85,33

Brent Adamson, Karl Schmidt
The Framemaking Sale

"Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute …

lieferbar ab 9.9.2025.
Buch
Aktueller Preis: EUR 28,41

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 32,90

Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald
Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 27,91
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