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    Customer-centric Marketing – alle Bücher, Seite 3

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    Andreas Krämer, Thomas Burgartz, Christina Muzzu
    Customer Value-centered Management

    Part I: Introduction and General Conditions.- 1. The Changed Perspective: eagle eye instead of tunnel vision.- 2. Management after the coronavirus crisis: focus on a holistic approach.- 3. A better unders…

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    Aktueller Preis: EUR 85,33

    Thomas H Davenport, Jim Sterne
    The New Science of Customer Relationships

    Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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    Aktueller Preis: EUR 27,76

    Brent Adamson, Karl Schmidt
    The Framemaking Sale

    This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecisionBusiness-to-business commerce is broken. Today's customers find themselv…

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    Aktueller Preis: EUR 28,41

    Deborah Saunders
    Remarkable Brand Experiences

    In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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    Christoph Senn, Mehak Gandhi
    Triple Fit Strategy

    "Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

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    Aktueller Preis: EUR 32,90
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