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Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 39,83*

Pat Jordan
Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

lieferbar ab 24.6.2025.

Buch

EUR 174,92*

Shane Wang, Neil Bendle
The Customer Asset

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the cust…

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Buch

EUR 45,50*

Gabriella Lojacono
The Future of Luxury Customer Experience

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Fu…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 230,99*

Andreas Luppold, Sebastian Oetzel
33 Phenomena of Purchasing Decisions

This book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confused by too much choice? Are we deceived by a decoy on the shelf? How well can we co…

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Buch

EUR 74,66*

Mass Customization and Customer Centricity

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guid…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 193,45*

Michael Kleinaltenkamp, Laura Elgeti, Katharina Prohl-Schwenke
Customer Success Management

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first imp…

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Buch

EUR 74,66*

Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-p…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Brent Adamson, Karl Schmidt
The Framemaking Sale

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision Business-to-business commerce is broken. Today’s customers find thems…

Erscheint bald

Buch

Deborah Saunders
Remarkable Brand Experiences

Pearson International

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Buch

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

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Buch

EUR 36,39*

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