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Marco Pichierri: Nostalgia Marketing, Buch

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 51,19*
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Peter Singer: Consider the Turkey, Buch

Peter Singer
Consider the Turkey

"Why this holiday season is a great time to rethink the traditional turkey feastA turkey is the centerpiece of countless Thanksgiving and Christmas dinners. Yet most of us know almost nothing about today'…

lieferbar ab 29.10.2024.
Buch
EUR 11,17*
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Jessica Stanley: Consider Yourself Kissed, Buch

Jessica Stanley
Consider Yourself Kissed

'A beautiful romcom for grown-ups' ELLA RISBRIDGER What's the grown-up meaning of 'happily ever after'?When she first meets Adam, Coralie is new to London and feeling adrift. But Adam is clever, witty, an…

Erscheint bald
Buch
: Consumer Policy from Below, Buch

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 87,60*
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Jessica Stanley: Consider Yourself Kissed, Buch

Jessica Stanley
Consider Yourself Kissed

'Deeply appealing . . . At once a smart literary love story and an absorbing family drama' MEG WOLITZER 'Clever, joyful, familiar . . . and so funny' NINA STIBBE 'A beautiful romcom for grown-ups' ELLA …

Erscheint bald
Buch
Michael Solomon: Consumer Behavior, Global Edition, Buch

Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

mind. 2 Monate
Buch
EUR 91,03*
Artikel ist im Warenkorb
Oliver Baez Bendorf: Consider the Rooster, Buch

Oliver Baez Bendorf
Consider the Rooster

Consider the Rooster serves as an ode to a rooster’s crow, a catalyst for awakening, both literally and figuratively. Amidst the Covid-19 Pandemic, the aftermath of George Floyd’s murder by police, and th…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 19,93*
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Eugene Y. Chan: Consumer Behavior in Practice, Buch

Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 73,96*
Artikel ist im Warenkorb
Zontee Hou: Data-Driven Personalization, Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 49,26*
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: Prevention of the Biological Contamination of Food, Buch

Prevention of the Biological Contamination of Food

This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the heal…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 200,17*
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: The Transformation of Consumer Law and Policy in Europe, Buch

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

Erscheint bald
Buch
Zontee Hou: Data-Driven Personalization, Buch

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 160,53*
Artikel ist im Warenkorb
Alice Harter: Impact of Delivery Time on Consumer Behavior in Quick Commerce, Buch

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 19,99*
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The Raconteurs: Help Us Stranger, CD

The Raconteurs
Help Us Stranger

Comeback nach elf Jahren Elf Jahre haben ihre Fans auf diese Nachricht gewartet: The Raconteurs sind zurück und sie haben ein neues Album im Gepäck: »Help Us Stranger« heißt die dritte Platte der Bluesroc…

lieferbar innerhalb 1-2 Wochen
CD
 
EUR 9,99*
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Pascale Massot: China's Vulnerability Paradox, Buch

Pascale Massot
China's Vulnerability Paradox

In China's Vulnerability Paradox, Pascale Massot presents an original framework to examine the uneven transformations in global commodity markets resulting from the dramatic, contemporary expansion of Chi…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 48,62*
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Nripendra Singh: Digital Influence on Consumer Habits, Buch

Nripendra Singh,
Digital Influence on Consumer Habits

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persu…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 158,12*
Artikel ist im Warenkorb
: Fashion Marketing in Emerging Economies Volume I, Buch

Fashion Marketing in Emerging Economies Volume I

Palgrave Studies of Marketing in Emerging Economies

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
Artikel ist im Warenkorb
Nedra Glover Tawwab: Consider This, Buch

Nedra Glover Tawwab
Consider This

Inspiring advice for navigating life's ups and downs, and finding ways to grow every day - from the New York Times bestselling author of SET BOUNDARIES, FIND PEACE and DRAMA FREE

lieferbar in mind. 4 Wochen
Buch
EUR 26,58*
Artikel ist im Warenkorb
Nedra Glover Tawwab: Consider This, Buch

Nedra Glover Tawwab
Consider This

Daily reminders for growth and positive change, from the New York Times bestselling author of SET BOUNDARIES, FIND PEACE and DRAMA FREE CONSIDER THIS is a collection of messages intended to uplift, suppo…

lieferbar in mind. 4 Wochen
Buch
EUR 23,94*
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: Sensory Evaluation and Consumer Acceptance of New Food Products, Buch

Sensory Evaluation and Consumer Acceptance of New Food Products

This comprehensive reference provides state-of-the-art coverage of essential concepts, methods and applications related to the study of consumer evaluation, acceptance and adoption of new foods and bevera…

lieferbar ab 9.12.2024.
Buch
EUR 303,75*
Artikel ist im Warenkorb
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