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Marco Pichierri: Nostalgia Marketing, Buch

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 51,19*
Mackil: The Label Effect: How Transparency Drives Consumer Choice in Food Production, Buch

Mackil
The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 28,24*
: Maladaptive Consumer Behavior, Buch

Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
Frustration: Our Decisions, LP

Frustration
Our Decisions

Frustration sind zurück und schon nach den ersten Takten wissen wir, wo es hin geht. Und obwohl wir uns genau das wünschen, wird wieder ein anderer Weg als zuvor gewählt, angetrieben von einem ursprünglic…

umgehend lieferbar, Bestand beim Lieferanten vorhanden
LP
 
EUR 24,99*
Jessica Stanley: Consider Yourself Kissed, Buch

Jessica Stanley
Consider Yourself Kissed

'A beautiful romcom for grown-ups' ELLA RISBRIDGER What's the grown-up meaning of 'happily ever after'?When she first meets Adam, Coralie is new to London and feeling adrift. But Adam is clever, witty, an…

lieferbar ab 8.5.2025.
Buch
EUR 21,94*
Iain M. Banks: Consider Phlebas, Buch

Iain M. Banks
Consider Phlebas

A stunning new reissue edition of Consider Phlebas - a space opera of stunning power and awesome imagination, from the modern master of science fiction, Iain M. Banks

sofort lieferbar
Buch
EUR 10,77*
Michael Lewis: Fandom Analytics, Buch

Michael Lewis
Fandom Analytics

Business Guides on the Go

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. This book explores fandom from a marketing perspectiv…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 29,86*
Jessica Stanley: Consider Yourself Kissed, Buch

Jessica Stanley
Consider Yourself Kissed

'Clever, joyful, familiar, and so funny' NINA STIBBE 'A deeply appealing novel' MEG WOLITZER 'Sweet and tender' PANDORA SYKES *** What's the grown-up meaning of 'happily ever after'? When she first m…

lieferbar ab 8.5.2025.
Buch
EUR 15,54*
Dawes: Passwords, LP,LP

Dawes
Passwords

»Passwords« heißt das sechste Studioalbum von Dawes, welches via HUB Records erscheint. Die Folk-und Indie-Rock Band aus Californien hat sich für Passwords mit Produzent Jonathan Wilson wiedervereint, der…

umgehend lieferbar, Bestand beim Lieferanten vorhanden
2 LPs
 
EUR 34,99*
Peter Singer: Consider the Turkey, Buch

Peter Singer
Consider the Turkey

"Why this holiday season is a great time to rethink the traditional turkey feastA turkey is the centerpiece of countless Thanksgiving and Christmas dinners. Yet most of us know almost nothing about today'…

lieferbar in mind. 4 Wochen
Buch
EUR 11,17*
: Consumer Policy from Below, Buch

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 87,60*
Alexander Pfaff: Augmented Reality and Consumer Behavior in E-Commerce, Buch

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 49,99*
Michael Solomon: Consumer Behavior, Global Edition, Buch

Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

mind. 2 Monate
Buch
EUR 91,03*
: The Cambridge Handbook of AI and Consumer Law, Buch

The Cambridge Handbook of AI and Consumer Law

Analyzes the major paradigm shift in consumer protection with the application of AI-systems to the consumer marketplace.

lieferbar innerhalb 2-3 Wochen
Buch
EUR 257,51*
Richard Shear: A History of Brands, Buch

Richard Shear,
A History of Brands

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

Erscheint bald
Buch
: Prevention of the Biological Contamination of Food, Buch

Prevention of the Biological Contamination of Food

This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the heal…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 206,49*
Alice Harter: Impact of Delivery Time on Consumer Behavior in Quick Commerce, Buch

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 19,99*
Zontee Hou: Data-Driven Personalization, Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 51,15*
Oliver Baez Bendorf: Consider the Rooster, Buch

Oliver Baez Bendorf
Consider the Rooster

Consider the Rooster serves as an ode to a rooster’s crow, a catalyst for awakening, both literally and figuratively. Amidst the Covid-19 Pandemic, the aftermath of George Floyd’s murder by police, and th…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 20,43*
The Raconteurs: Help Us Stranger, CD

The Raconteurs
Help Us Stranger

Comeback nach elf Jahren Elf Jahre haben ihre Fans auf diese Nachricht gewartet: The Raconteurs sind zurück und sie haben ein neues Album im Gepäck: »Help Us Stranger« heißt die dritte Platte der Bluesroc…

lieferbar innerhalb 1-2 Wochen
CD
 
EUR 8,99*
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