Advertising – Bücher, CDs, LPs und mehr, Seite 5

Elisabeth Steindl
A Datafied Mind

The fast-paced evolution of emotion technology and neurotechnology, along with their commercial potential, raises concerns about the adequacy of existing legal frameworks. International organizations have…

lieferbar innerhalb 2-3 Wochen

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Elisabeth Steindl
A Datafied Mind

The fast-paced evolution of emotion technology and neurotechnology, along with their commercial potential, raises concerns about the adequacy of existing legal frameworks. International organizations have…

lieferbar innerhalb 2-3 Wochen

Buch

Gaia Papisca
The Impact of Product Placement in Movies on Brand Recall and Attitude

Product placement is increasingly shaping the future of advertising: as inbound marketing gains enthusiasm, brands are moving away from explicit sales strategies, in favour of organic approaches. Consumer…

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Political Marketing and Management in the 2024 UK Election

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertisi…

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Social Intelligence Architect

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Social Intelligence Architect is a professional field of expertise that crea…

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Anne Quito, R/Ga
R/GA By Design

The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.For nearly half a century, R/GA has been producin…

lieferbar in mind. 4 Wochen

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Tim Lucas
Throat Sprockets

In a fading old porno theater in a town called Friendship, a mild-mannered young advertising writer watches a movie called Throat Sprockets and is never the same again. As he becomes increasingly obsessed…

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Tim Lucas
Throat Sprockets

In a fading old porno theater in a town called Friendship, a mild-mannered young advertising writer watches a movie called Throat Sprockets and is never the same again. As he becomes increasingly obsessed…

lieferbar innerhalb 2-3 Wochen

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Lu Chekowsky
Don't Buy What I'm Selling

Part memoir, part manifesto, this is the "fascinating, smart, and hilarious look" (Christie Tate) of a woman determined to go deep inside advertising so she could save the world---and herself. W…

lieferbar ab 6.8.2026.

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Kevin L Ferguson, Melissa Lenos
Generation X

"This all-in-one resource provides an illuminating overview of Generation X and its enduring impact on American life in such realms as music, television and film, literature, advertising, and societa…

lieferbar in mind. 4 Wochen

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Environmental Communication and the Wild

This edited volume brings together scholars, teachers, journalists, activists, and filmmakers engaged in environmental communication and media studies to explore the constructions of primitive and wild sp…

lieferbar ab 21.1.2027.

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Analytical Perspectives on Text Analysis

This book adopts various newly emerged and established approaches to text analysis, including pragmatics, discourse analysis, cognitive linguistics, corpus linguistics, ethnography and artificial intellig…

lieferbar innerhalb 2-3 Wochen

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Digital Influencers and Children and Youth Well-Being

This book offers a pioneering exploration of how digital influencers are shaping body perceptions and affecting the physical and emotional well-being of children and adolescents in the digital age. Bringi…

lieferbar ab 10.8.2026.

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Bobi Ivanov
The Handbook of Inoculation Theory and Practice

Provides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwideInoculation theory has become one of the most influential frameworks for understanding how peop…

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Handbook of Media and Gender

This title offers a systematic overview of the foundations, theories and empirical findings of feminist communication and media studies with special focus on the German speaking context. The contributions…

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Jack Bandy
Algorithmic Media and the Enshittified Town Square

This book explores the role of algorithmic media services (e.g. Instagram, Google, Twitter/X, TikTok) in mass communication. It provides empirical analyses of these media as digital environments which sha…

lieferbar innerhalb 2-3 Wochen

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Amy M Damico
Women in Media

As a one-stop resource for understanding the participation and representation of women in US media, this book explores such areas as narrative film, scripted television programming, advertising, video gam…

lieferbar ab 23.7.2026.

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The Canadian Federal Election of 2025

In this compelling analysis Jon Pammett and Christopher Dornan bring together Canada's leading political scientists, pollsters, and journalists to investigate the surprising federal election that upended …

lieferbar ab 11.8.2026.

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Evolutionary Economics and Social Complexity Science - Band 34

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Freya India
Girls(r)

GIRLS®: Generation Z and the Commodification of Everything is a passionate, provocative, and deeply personal journey into the pressures shaping young lives today. Freya India shows that age-old anxieties …

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