Strategie Marketing Wirtschaft – alle Bücher, Seite 5

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Andri Hinnen, Martin Eppler
Office Monsters: A survival guide to corporate madness

This is not your typical management guide; its engaging, visual, and a bit monstrous. Have you ever felt ambushed by the Yes Yeti or cornered at the coffee machine by an Energy-Draining Dracula? This book…

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Stefan Kühl
Developing Strategies

Hardly any other management concept is as overused as strategy, yet at the same time hardly any other concept is as vaguely defined. As a means of escaping the conceptual jumble, this monograph suggests a…

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

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Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

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Skriuwer. com
How to Sell Books

"How to Sell Books" is a helpful guide that teaches you how to sell books successfully in today's changing market. This book starts by explaining why selling books well is crucial for authors an…

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Kent Le
Luxury Marketing

Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization.While luxury is ofte…

lieferbar ab 24.2.2026.

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Mirko Olivieri
Scaling B2B Markets

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book …

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Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

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Irene Yam
Build A World-Class Customer Advisory Board

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between …

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Anne Katrine Lund, Mette Refshauge
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, cor…

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Naushaba Chowdhury, Pravin Balaraman, Jonathan A. J. Wilson, Ibrahim Sirkeci
Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

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Blount
Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productiv ity, Operationalize Hyper-Growth Strategies, Lock

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.The Amazon effect i…

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

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Mahesh Chougule
Entrepreneurship, marketing and HR policies of a construction company

Marketing should be accepted as a legitimate function at all levels of the firm, professional education and training needs to be reviewed to reflect more management components such as strategic management…

lieferbar innerhalb 2-3 Wochen

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Irene Pereyra
Pocket Universal Principles of UX

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format.Richly illustrated and easy to navigate…

lieferbar in mind. 4 Wochen

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