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Anne Gregory, Mandy Pearse
Planning and Managing Public Relations Campaigns

PR In Practice

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carry…

sofort lieferbar

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Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

Buch

Thomas Hess
Digitale Transformation strategisch steuern

Die digitale Transformation ist seit einem Jahrzehnt eines der zentralen Themen in Wissenschaft und Unternehmenspraxis. Durch künstliche Intelligenz als neue Basistechnologie gewinnt sie weiter an Dynamik…

lieferbar in mind. 4 Wochen

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Panagiotis E. Petrakis, Giorgos Vasilis, Anna-Maria Kanzola
The Political Economy of Long-term Planning

Palgrave Studies in the Future of European Societies and Economies

This book breaks down new ways to use foresight and economic theory to enhance economic planning at a national level.Economic forecasting models often rely on time-series analysis. While important, these …

lieferbar innerhalb 2-3 Wochen

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Cambridge Handbook of Nonmarket Strategy in a Global Context

As geopolitical tensions, digital proxy conflicts, and social divisions around DEI and ESG intensify, the Cambridge Handbook of Nonmarket Strategy in a Global Context provides a strategic, proactive roadm…

lieferbar ab 31.12.2026.

Buch

Ewan McGaughey
The Corporation

This VSI explores corporate history, how corporations start up and their investors get limited liability, the social responsibilities of directors for the environment, business and human rights, the core …

lieferbar innerhalb 2-3 Wochen

Buch

Strategic Brand Management In and Through Sport

This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, b…

lieferbar innerhalb 1-2 Wochen

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Rich Lesser
The Six-in-One CEO

Advising CEOs for decades and having served as BCG's CEO for nine years, Rich Lesser spent a career in the rooms where high-stakes business decisions get made. In The Six-in-One CEO, he invites you into t…

lieferbar ab 13.4.2027.

Buch

David S. Duncan
The Future of Expertise

How AI is transforming consulting and professional services, plus a new model for the future.Artificial intelligence has disrupted the world of expertise. Work that once required teams of highly trained p…

lieferbar ab 22.6.2027.

Buch

Tim Koller
Strategy for Creating Long-Term Value

For 30 years, McKinsey's Valuation has taught leaders how to measure value. This book shows how to create it.Strategy & Value: The Four Foundations That Drive Long-Term Performance is the executive's …

lieferbar ab 17.11.2026.

Buch

Adam Dixon, Kearney Australia Partner Team
Australia: A Lighthouse in the Global Storm

The Australian business leadership imperative.

sofort lieferbar

Buch

Rupert Younger, Anastasiya Zavyalova
The Oxford Handbook of Organisational Social Evaluations

This Oxford Handbook of Organisational Social Evaluations provides a state-of-the-art critical review of recent conceptual and empirical research on organisational social evaluations, focused on how organ…

lieferbar innerhalb 1-2 Wochen

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Will Larson
Crafting Engineering Strategy

Many engineers assume their organization doesn't have an engineering strategy--when in fact, they often do. It just may not be working. In Crafting Engineering Strategy , Will Larson (author of An Elegant…

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Harry Sminia
The Strategic Manager

The Strategic Manager provides a comprehensive, clear, and applied insight in strategic management. Unlike more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking rea…

lieferbar innerhalb 1-2 Wochen

Buch

Kerushan Govender
Power Listening

The structured listening system that generates the inputs AI cannot sourceWhen every competitor uses the same AI tools to produce the same strategies, the companies that win are those with better inputs. …

lieferbar ab 16.3.2027.

Buch

Jakob Michaelis
Vital Signs

Most businesses don't fail suddenly. They drift.Warning signs hide in everyday decisions, team dynamics, and balance sheets, and they go unread until it's too late. The problem is rarely effort or talent.…

lieferbar innerhalb 1-2 Wochen

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Linda Richardson
Humanizing Selling in an AI World

A practical guide to using emotional intelligence, not AI, as the human differentiator that wins deals.In Humanizing Selling in an AI World, New York Times bestselling sales author Linda Richardson delive…

lieferbar ab 15.12.2026.

Buch

Geoff Woods
The AI-Driven Leader

The difference between growing your business and going out of business is your ability to think strategically.The problem is, most leaders are stuck in the operational weeds, struggling to find the time t…

lieferbar innerhalb 1-2 Wochen

Buch

Rajeev Kapur, Jason Hunter
Intelligence as a Commodity

An executive operating system for leading AI-driven strategic transformationIntelligence as a Commodity: Human Judgment as a Competitive Advantage delivers a structured leadership playbook for executives …

lieferbar ab 8.12.2026.

Buch

Harvard Business
Year in Tech, 2027: The Insights You Need from Harvard Business Review

A year of HBR's essential thinking on tech--all in one place.AI agents, real-time satellite data, GLP-1 medications, humanoid robots--new technologies like these are changing the business landscape and re…

sofort lieferbar

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