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Michael Farmer
Madison Avenue Revisited

The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age -- and the management efforts to cover it up!This is a critical, deep-dive examination into…

lieferbar innerhalb 1-2 Wochen

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Eli Schwartz
Customer Intelligence

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.Customer Intelligence: Know Your Buyer to Transform Your Marketing by Eli Schwartz tackles the …

lieferbar ab 9.9.2026.

Buch

Steven Van Belleghem
Customer Passion

Build a customer culture that drives consistent, human-centred business results.Customer Passion by Steven Van Belleghem is a practical, evidence-based guide for managers, team leads and business strategi…

lieferbar innerhalb 1-2 Wochen

Buch

CRM Goes Digital

Management for Professionals

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitaliz…

lieferbar innerhalb 2-3 Wochen

Buch

Robert Solomon
The Art of Client Service

Manage clients and build lasting professional relationships in the age of AIMuch has changed in client work and account management in the last ten years: there has been the rise of client procurement, a s…

lieferbar ab 30.12.2026.

Buch

Brent Adamson, Karl Schmidt
The Framemaking Sale

This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecisionBusiness-to-business commerce is broken. Today's customers find themselv…

lieferbar innerhalb 1-2 Wochen

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Ryan Serhant
Brand It Like Serhant

Embrace endless possibilities, disrupt the status quo, and turn ideas into empires.Ryan Serhant knows that if you want to make millions or become a CEO, you have to build the brand first, and then success…

lieferbar innerhalb 1-2 Wochen

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Prashant Chaudhary
Retail Marketing in the Modern Age

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examin…

lieferbar innerhalb 1-2 Wochen

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Jordan Belfort
Way of the Wolf

The real-world figure who inspired "The Wolf Of Wall Street" reveals how to use the Straight Line System in order to secure business success.

sofort lieferbar

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Mohamed-Ali Ibrahim
Artificial Intelligence in Practice

Artificial Intelligence in Practice: For E-Commerce Sellers and Product Creators A Safe, Practical, and Future-Ready Guide to Using AI for Product Listings, Store Content, Customer Service, SEO, Marketing…

lieferbar innerhalb 2-3 Wochen

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Betsy Beyer, Chris Jones, Christof Leng, David Huska
Site Reliability Engineering

Google pioneered the discipline of Site Reliability Engineering, applying reliability to the entire user journey for consumer, enterprise, and infrastructure systems. In the years since, many organization…

lieferbar ab 15.10.2026.

Buch

Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar innerhalb 2-3 Wochen

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