Marketing – Bücher, CDs, LPs und mehr, Seite 9

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

Buch

Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar innerhalb 2-3 Wochen

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 23.11.2025.

Buch

Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

lieferbar innerhalb 2-3 Wochen

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Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen

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Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen

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Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 8.1.2026.

Buch

Nasir Salari
Advanced Marketing Analytics

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Erscheint bald

Buch

Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar ab 11.9.2025.

Buch

Shiv Singh
Marketing with AI for Dummies

Boost your output with AIIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. Th…

lieferbar innerhalb 1-2 Wochen

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Emma Meheux
Sales Before Marketing

Are you ready to take your sales and marketing results to the next level?Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't…

lieferbar ab 18.9.2025.

Buch

Stefanie Marx, Jens Kröger
Strategic Agility in Marketing

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collabo…

lieferbar innerhalb 2-3 Wochen

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Guido Grunwald, Ali Kara, John E. Spillan
Relationship-Oriented Sustainability Marketing

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 30.11.2025.

Buch

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar ab 28.10.2025.

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Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen

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