Marketing – Bücher, CDs, LPs und mehr, Seite 9

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar in mind. 4 Wochen

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Alexandra Polunin
Don't be evil

Entdecke, wie ethisches Marketing zum Erfolg führt! Alexandra Polunin zeigt, wie Selbstständige und Unternehmen verantwortungsvoll und wertebasiert agieren können. Sie deckt problematische Praktiken wie S…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Philip Kotler
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar ab 7.4.2026.

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Roger Basler de Roca
Delete the Hype

Delete the Hype richtet sich an Marketingverantwortliche, Unternehmer:Innen und Entscheider:Innen, die faktenbasiert und strategisch fundiert in digitalen Kanälen agieren wollen. Das Ziel des Buches ist e…

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Dobromir Kirilov Stoyanov
Sustainable Marketing

This textbook presents a structured, value-based approach to sustainable marketing, guiding readers through the sequential process of understanding, creating, communicating, and delivering sustainable cus…

lieferbar ab 9.3.2026.

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Marketing in the Metaverse

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

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Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar ab 27.3.2026.

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Johanna Gollnhofer, Jan Pechmann
The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

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Tobias Gläser, Ralph Müller
Snackable

SNACKABLE - kompakte Impulse für Marketing und Vertrieb Entdecke die Welt von Marketing und Sales mit 'SNACKABLE' neu - einer Sammlung handverlesener Highlights aus dem GLASKLAR Podcast. Dieses Buch richt…

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Gabriele Troilo
Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

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Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Jens Kröger, Stefanie Marx
Strategic Agility in Marketing

Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Market…

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

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