Marketing – Bücher, CDs, LPs und mehr, Seite 8

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

Buch

Marion Effing, Klaus Effing
Organisation des Kommunalverwaltungsmarketings

essentials

Kommunalverwaltungen stehen unter wachsendem Erwartungsdruck: Transparenz, Dialog und eine kritische Öffentlichkeit erfordern strategisch verankerte Kommunikation. Verwaltungsmarketing bleibt jedoch häufi…

lieferbar innerhalb 2-3 Wochen

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

Buch

Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar innerhalb 2-3 Wochen

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

Buch

Denise Gründel
Künstliche Intelligenz in der Marketingabteilung

Das Buch untersucht den aktuellen Einsatz künstlicher Intelligenz in Marketingabteilungen. Basierend auf einem entwickelten Prozessmodell und einer quantitativen Befragung von Fachexpert*innen werden Nutz…

lieferbar innerhalb 2-3 Wochen

Buch

Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

Buch

Sarah Manthey
Entwicklung von Handlungsempfehlungen zur Gestaltung sinnorientierter Führung zur Förderung der logofokalen Motivation von Mitarbeitenden in Marketing- und Kommunikationsabteilungen

Wie können Führungskräfte in Marketing- und Kommunikationsabteilungen Mitarbeitende motivieren, indem sie Sinn erlebbar machen statt nur Ziele vorzugeben? Diese Bachelorarbeit entwickelt praxisnahe Handlu…

lieferbar innerhalb 2-3 Wochen

Buch

Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

Buch

B2B Marketing Guidebook - Vol. 2

Contributions to Management Science

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

lieferbar innerhalb 2-3 Wochen

Buch

B2B Marketing Guidebook - Vol. 1

Contributions to Management Science

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

lieferbar innerhalb 2-3 Wochen

Buch

Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

sofort lieferbar

Buch

Social Intelligence Architect

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Social Intelligence Architect is a professional field of expertise that crea…

lieferbar innerhalb 2-3 Wochen

Buch

Klaus Solberg Söilen
Digital Marketing

Springer Texts in Business and Economics

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

Buch

Stacey Lievens, Dan Lievens
Unfakeable Marketing

Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

lieferbar innerhalb 2-3 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Dan White
The Marketing Inspiration Book

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the …

lieferbar innerhalb 1-2 Wochen

Blu-ray Disc

Marketing in the Digital Age

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online dec…

lieferbar innerhalb 2-3 Wochen

Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

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