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    Trefferliste "Marketing-Strategien" - alle Bücher, CDs, LPs und mehr

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    Devin Bramhall
    B2B Content Marketing Strategy

    As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 47,75

    Disruptions, Diversity, and Ethics in Marketing

    As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 43,80

    Hanne Knight, Lizette Vorster Larsen
    Digital Marketing in Practice

    Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,59

    Daniel Dan, Thomas Reutterer
    Text Analytics in Marketing

    Classroom Companion: Business

    This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 117,33

    Artificial Intelligence Transforming Marketing

    Contributions to Management Science

    This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshap…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Vorheriger Preis EUR 239,87, reduziert um 17%
    Aktueller Preis: EUR 197,13

    Hanne Knight, Lizette Vorster Larsen
    Digital Marketing in Practice

    Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 69,08

    Andreas Fuchs
    MarTech, AI, & Automation: The Future of Marketing

    Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial I…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 79,99

    Katie Hart
    Neuromarketing

    Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 135,76

    The Marketing Firm, Volume II

    This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 193,45

    Kamila Miller
    Data-Driven Marketing Strategy

    The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,59

    Ralf T. Kreutzer, Sonja Klose
    Practice-Oriented Online Marketing

    People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 63,99

    Monika Prakash, Nimit Chowdhary
    Tourism and Hospitality Marketing

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and thei…

    lieferbar ab 23.10.2026.
    Buch
    Aktueller Preis: EUR 195,61

    Ana Mourão
    Strategic Marketing Skills

    Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

    lieferbar ab 27.10.2026.
    Buch
    Aktueller Preis: EUR 78,94

    Devin Bramhall
    B2B Content Marketing Strategy

    As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 73,87

    Rajkumar Venkatesan, Jim Lecinski
    The AI Marketing Canvas

    Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

    sofort lieferbar
    Buch
    Aktueller Preis: EUR 28,00

    Monika Prakash, Nimit Chowdhary
    Tourism and Hospitality Marketing

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and thei…

    lieferbar ab 23.10.2026.
    Buch
    Aktueller Preis: EUR 63,41

    Kamila Miller
    Data-Driven Marketing Strategy

    The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 68,83

    Christian A. Conrad
    Wirtschaftsethik in ausgewählten Branchen. Wirtschaftsethische Analysen anhand von ausgewählten Case Studies der Branchen Finanzen, Wirtschaftsprüfung, Lebensmittel, Marketing, Medizin und Logistik

    13

    Dieser Sammelband untersucht branchenspezifischen Ursachen für ethische Fehlentwicklungen in ausgewählten Branchen. Die Analysen zur Wirtschaftsethik in den Branchen Finanzen, Wirtschaftsprüfung, Lebensmi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 49,50

    Virag Molnar
    Marketing Radicalism

    Princeton Studies in Cultural Sociology

    The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

    lieferbar innerhalb von 1-3 Tagen
    Buch
    Aktueller Preis: EUR 132,42

    Virag Molnar
    Marketing Radicalism

    Princeton Studies in Cultural Sociology

    The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

    lieferbar innerhalb von 1-3 Tagen
    Buch
    Aktueller Preis: EUR 33,50
    Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.