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Guido Grunwald, Ali Kara, John E. Spillan
Relationship-Oriented Sustainability Marketing

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

lieferbar ab 27.1.2026.

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar ab 28.10.2025.

Buch

Augusto José Márquez Pereira
Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private cor…

lieferbar innerhalb 2-3 Wochen

Buch

Emma Meheux
Sales Before Marketing

Are you ready to take your sales and marketing results to the next level?Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't…

lieferbar innerhalb 1-2 Wochen

Buch

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

Buch

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

lieferbar innerhalb 2-3 Wochen

Buch

Hanne Knight, Lizette Vorster
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 30.11.2025.

Buch

Greg Kihlstrom
Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

lieferbar innerhalb 2-3 Wochen

Buch

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar innerhalb 1-2 Wochen

Buch

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

Buch

Marketing Theory and Practice in Romania

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overco…

lieferbar innerhalb 2-3 Wochen

Buch

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose
Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…

lieferbar innerhalb 2-3 Wochen

Buch

Daniel Dan, Thomas Reutterer
Text Mining and Analytics for Marketing

Springer Texts in Business and Economics

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar ab 23.12.2025.

Buch

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

Buch

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

Buch

Chris Miles
The Marketing of Service-Dominant Logic

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch i…

lieferbar innerhalb 2-3 Wochen

Buch

Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.