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    1. Startseite
    2. Marketing-Lexikon

    3. Marketing-Lexikon – Bücher, CDs, LPs und mehr, Seite 9

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    Gordon Glenister
    Influencer Marketing Strategy

    Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 176,30*

    Ethical Approaches to Marketing

    This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

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    Buch
    EUR 107,42*

    Veronica Romney
    Identity Marketing

    Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to h…

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 27,29*

    Erin A. Snider
    Marketing Democracy

    By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 57,34*

    Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
    Foundations of Business

    Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

    sofort lieferbar
    Buch
    EUR 59,63*

    Jeff Fromm, Christie Garton
    Marketing to Millennials

    Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

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    Buch
    EUR 24,50*

    Michelle Carvill, Gemma Butler
    Can Marketing Save the Planet?

    An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fa…

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    Buch
    EUR 36,39*

    Liam Noble (geb. 1968)
    The Long Game

    The Long Game findet ihn in aufregendem Neuland, mit einer neuen Band und einem neuen Label. The Long Game ist das Album, auf das Liams Fans gewartet haben, ein Album, das das Konzept des Wartens hervorhe…

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    CD
     
    EUR 14,99*

    Peter A. Kruse
    AI-Powered Marketing

    In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 29,99*

    Peter A. Kruse
    AI-Powered Marketing

    In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 36,99*

    People, Culture & Communication

    Haufe Fachbuch

    Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen - mei…

    sofort lieferbar
    Buch
    EUR 89,99*

    Bringing the Soul Back to Marketing

    The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 197,13*

    Humanism in Marketing

    This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 193,45*

    Sarah Montano
    Retail Marketing

    Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

    Erscheint bald
    Buch

    Maria A. Rodas, Carlos J. Torelli
    Globally-Minded Marketing

    This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities an…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 60,30*

    Marketing and Sales Automation

    This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what result…

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    Buch
    EUR 69,33*

    Contemporary Trends in Marketing

    This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 159,30*

    Kian Bakhtiari
    Marketing for Social Change

    Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 147,02*

    Disruptions, Diversity, and Ethics in Marketing

    As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 54,75*

    Kian Bakhtiari
    Marketing for Social Change

    Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

    sofort lieferbar
    Buch
    EUR 33,48*
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