Marketing-Konzept – Bücher, CDs, LPs und mehr, Seite 10

Hanne Knight, Lizette Vorster Larsen

Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

Gabriele Troilo

Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

Rajkumar Venkatesan, Jim Lecinski

The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

Kamila Miller

Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

Kamila Miller

Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

The Marketing Firm, Volume II

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical …

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Kshitij Bhoumik

Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

Michael Kleinjohann

Haptische Werbung. Merchandising. Licensing.

Geschichte der haptischen Werbung.- Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing.- Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising.- Ethisches…

Rafal Michalski

Modelling in Marketing Research

This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-ba…

Ana Mourão

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

Lorri Mon, Christie Koontz

Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

Ana Mourão

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Virag Molnar

Marketing Radicalism

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

Xiaojing Dong

Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

Nasir Salari

Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…