Marketing-Instrumente – Bücher, CDs, LPs und mehr, Seite 10

Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar innerhalb 2-3 Wochen

Buch

Satyendra Singh
Cross-Cultural Fashion Marketing

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse con…

lieferbar ab 24.11.2026.

Buch

Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar innerhalb 2-3 Wochen

Buch

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar innerhalb 1-2 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

lieferbar innerhalb 2-3 Wochen

Buch

Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

lieferbar ab 27.10.2026.

Buch

Andreas Fuchs
MarTech, AI, & Automation: The Future of Marketing

Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial I…

lieferbar innerhalb 2-3 Wochen

Buch

Monika Prakash, Nimit Chowdhary
Tourism and Hospitality Marketing

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and thei…

lieferbar ab 23.10.2026.

Buch

Monika Prakash, Nimit Chowdhary
Tourism and Hospitality Marketing

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and thei…

lieferbar ab 23.10.2026.

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

Buch

Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

lieferbar innerhalb 1-2 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

lieferbar innerhalb 2-3 Wochen

Buch

Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar in mind. 4 Wochen

Buch

Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar in mind. 4 Wochen

Buch

The Role of Marketing in Reshaping the Dynamic Landscape of Business

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers pres…

lieferbar innerhalb 2-3 Wochen

Buch

Masaaki Kotabe, Kristiaan Helsen
Global Marketing Management

In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasing…

lieferbar ab 24.1.2027.

Buch

Gabriele Troilo
Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

lieferbar in mind. 4 Wochen

Buch

Christian A. Conrad
Wirtschaftsethik in ausgewählten Branchen. Wirtschaftsethische Analysen anhand von ausgewählten Case Studies der Branchen Finanzen, Wirtschaftsprüfung, Lebensmittel, Marketing, Medizin und Logistik

13

Dieser Sammelband untersucht branchenspezifischen Ursachen für ethische Fehlentwicklungen in ausgewählten Branchen. Die Analysen zur Wirtschaftsethik in den Branchen Finanzen, Wirtschaftsprüfung, Lebensmi…

lieferbar innerhalb 2-3 Wochen

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Rafal Michalski
Modeling in Marketing Research

This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-ba…

lieferbar in mind. 4 Wochen

Buch

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar innerhalb einer Woche

Buch

Trefferliste "Marketing-Instrumente" - alle Bücher, CDs, LPs und mehr