Marketing-Automation – Bücher, CDs, LPs und mehr, Seite 7

Philipp Schneider, Joachim Weiß, Tobias Kiefer, Ariane Gerhart
Ausbildung im Dialogmarketing

Ausbildung im Dialogmarketing / Prüfungstraining

Das Prüfungstraining für die Zwischen- und Abschlussprüfung der Ausbildungsberufe Servicefachkraft und Kaufmann/frau für Dialogmarketingist angepasst an den IHK-Prüfungskatalog aus dem Jahr 2022beinhaltet…

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Silke Lennerts, Torsten Tomczak, Alfred Kuß
Käuferverhalten

Grundwissen der Ökonomik

Wer kauft eigentlich was, wann und warum? Diese Frage bewegt Psychologen, Soziologen und Marketing-Experten gleichermaßen. Eine Antwort darauf gibt die Konsumentenforschung. Sie hat sich als ein Kernberei…

lieferbar ab 13.4.2026.

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Duke Ellington & John Coltrane

Duke Ellington & John Coltrane (180g) (Limited Edition) +2 Bonus Tracks

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

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Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

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Greg Kihlstrom
Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

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Robert W. Palmatier, Andrew Crecelius
Marketing

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier' fou…

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Richard Tigges
Kann KI Kommunikation?

Kann KI Kommunikation? Und wie bringe ich unser Unternehmen an die Spitze der Bewegung Generativer KI (GenAI) oder zumindest unter die Fast Follower? Mit dieser Frage befassen sich augenblicklich tatsächl…

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Thomas Köhne
Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

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Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

lieferbar ab 28.5.2026.

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Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

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Jonathan M Wenzel
I Hate Marketing

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketi…

lieferbar innerhalb 2-3 Wochen

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Duke Ellington & John Coltrane

Duke Ellington & John Coltrane (remastered) (180g) (Limited Edition) (1 Bonustrack)

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

Artikel am Lager

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B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

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Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

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B2B Marketing Guidebook - Vol. 2

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

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Manfred Bruhn
Principles of Marketing

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.

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