Marketing Communications – alle Bücher, Seite 2

Tammy Zonker
Calling All Heroes

Transform your nonprofit's approach to fundraising with the power of human-centered strategiesIn Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Imp…

lieferbar innerhalb 1-2 Wochen

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Matt Bourn, James Best
Trusted Advertising

Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust in brands is more important than ever in determining consumer choice. Trusted Advertising provides a road…

lieferbar ab 24.2.2026.

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Rachel Miller
Successful Change Communication

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate chan…

lieferbar ab 28.4.2026.

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Regina Luttrell
Social Media

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrate…

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Sara Teitelman
Zen and the Art of Digital Transformation

PRAISE FOR ZEN AND THE ART OF DIGITAL TRANSFORMATION"Sara Teitelman's Zen and the Art of Digital Transformation will enable business leaders to achieve their full potential with digital transformatio…

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Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

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Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

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Stuart Maister, Kevin Vaughan-Smith
Choose Trust

A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge.Trust is the basis of all relationships---at work and beyond. We naturally wa…

lieferbar innerhalb 2-3 Wochen

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Sharon O'Dea, Jonathan Phillips
Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

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Charles Kostelnick
Visual Vestiges

Visual Vestiges explains how information design evolved over the centuries to make practical information clear, credible, and emotionally engaging .In Visual Vestiges Charles Kostelnick analyzes the role …

lieferbar ab 1.3.2026.

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Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

lieferbar innerhalb 1-2 Wochen

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Anne-Maartje Oud
What to Do If...?

Have you ever wondered how to avoid hiring toxic people? Or how to understand people's nonverbal cues? Are you unsure of what to do if someone is crying? If so, you're not alone.During author Anne-Maartje…

lieferbar ab 24.2.2026.

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Anne-Maartje Oud
What to Do If...?

Have you ever wondered how to avoid hiring toxic people? Or how to understand people's nonverbal cues? Are you unsure of what to do if someone is crying? If so, you're not alone.During author Anne-Maartje…

lieferbar ab 24.2.2026.

Buch

Cole Nussbaumer Knaflic
Storytelling with Data

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, exp…

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David Kean, Louisa Clarke
Networking for Introverts

Master the art of networking on your own termsTailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into somethi…

lieferbar in mind. 4 Wochen

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Florian Hohenauer
Toolbox Innovation Communication

This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and pro…

lieferbar innerhalb 2-3 Wochen

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Strategic Sustainability Communication

This book discusses the evolution of the sustainability story in corporate, political, and environmental discourses as well as paradigms and theoretical approaches to better understand communication about…

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 27.2.2026.

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Advances in Advertising Research XIV

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

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Anne Katrine Lund, Mette Refshauge
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, cor…

lieferbar innerhalb 2-3 Wochen

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