Trefferliste "Marketing Communication" - alle Bücher und CDs

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Minda Harts
Talk to Me Nice

"A game-changer for workplace dynamics" -Eve Rodsky, New York Times bestselling author of Fair Play The author of The Memohelps you discover what you need to navigate every workplace communicati…

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Sara Teitelman
Zen and the Art of Digital Transformation

PRAISE FOR ZEN AND THE ART OF DIGITAL TRANSFORMATION"Sara Teitelman's Zen and the Art of Digital Transformation will enable business leaders to achieve their full potential with digital transformatio…

lieferbar innerhalb 1-2 Wochen

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Stuart Maister, Kevin Vaughan-Smith
Choose Trust

A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge.Trust is the basis of all relationships---at work and beyond. We naturally wa…

lieferbar innerhalb 1-2 Wochen

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Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 8.1.2026.

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Charles Kostelnick
Visual Vestiges

Visual Vestiges explains how information design evolved over the centuries to make practical information clear, credible, and emotionally engaging .In Visual Vestiges Charles Kostelnick analyzes the role …

lieferbar ab 1.3.2026.

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Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

lieferbar innerhalb 1-2 Wochen

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Florian Hohenauer
Toolbox Innovation Communication

This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and pro…

lieferbar innerhalb 2-3 Wochen

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 10.2.2026.

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Conference Proceedings Trends in Business Communication 2024

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume…

lieferbar innerhalb 2-3 Wochen

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Advances in Advertising Research XIV

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

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Digital Disruption and Media Transformation

Chapter 1. Introduction.- Part 1: Approaching Media Transformation: Triggers and Effects Shaping the Future of Media.- Chapter 2. Business Models and Innovation Triggers in the Media Industry: How Digital…

lieferbar innerhalb 2-3 Wochen

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Anne Katrine Lund, Mette Refshauge
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, cor…

lieferbar innerhalb 2-3 Wochen

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Nicole Brühl
Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication.

This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance …

lieferbar ab 3.12.2025.

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Jörg Forthmann, Michael Neumann
ESG Reporting in Corporate Communication

This book illustrates the challenges posed by the highly complex ESG regulation to corporate communication¿and how they can be overcome. Starting from the year 2024, the requirements for Environmental, So…

lieferbar innerhalb 2-3 Wochen

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Myles Sanko

Just Being Me

Die Geschichte der britischen Soul-Musik ist im Kern auch eine Geschichte der Suche nach einer künstlerischen Identität. Der in Ghana geborene und heute in Canbridge lebende Sänger, Musiker, Produzent, De…

lieferbar innerhalb einer Woche

Advances in Fashion and Design Research III

This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design,…

lieferbar innerhalb 2-3 Wochen

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Blackwell's Five-Minute Veterinary Practice Management Consult

Thoroughly updated new edition of a comprehensive yet practical reference to all aspects of veterinary business and practice managementTaking a concise, bulleted approach to the subject, Blackwell's Five-…

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