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Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

Advances in Digital Marketing and eCommerce

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and…

lieferbar innerhalb 2-3 Wochen

Buch

Lorri Mon, Christie Koontz
Marketing and Social Media

- Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 10.7.2025.

Buch

Lorri Mon, Christie Koontz
Marketing and Social Media

- Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 10.7.2025.

Buch

Joachim Molz, Joachim Weiß, Michael Kleer,
Ausbildung im Dialogmarketing 3. Schulbuch

Das Schulbuch für die Ausbildung im Dialogmarketing Band 3: enthält die Lernfelder 10-13 für das dritte Ausbildungsjahr inkl. Hinweisen auf die praktische Abschlussprüfung (Kaufmann/Kauffrau für Dialogm…

lieferbar ab 10.5.2025.

Buch

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen

Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar ab 6.5.2025.

Buch

Rudi Knoll,
Heilbronn & Heilbronner Land

Rudi Knoll schreibt seit mehr als 40 Jahren über Wein und ist dabei ein Spezialist für die eindruckvollsten Wein-Gebiete Europas geworden. Sein Blick auf Heilbronn und das Heilbronner Land als Weinland fä…

sofort lieferbar

Buch

Advances in Digital Marketing and eCommerce

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. Thi…

lieferbar innerhalb 2-3 Wochen

Buch

Public Sector Marketing Communications, Volume II

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer i…

lieferbar innerhalb 2-3 Wochen

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

lieferbar ab 3.9.2025.

Buch

Nitin Kartik
Product Marketing Wisdom

Dive into Product Marketing Wisdom, the Amazon bestseller and ultimate handbook for aspiring and seasoned Product Marketers alike. Learn from 100+ thought leaders as they share strategies that drive succe…

lieferbar innerhalb 1-2 Wochen

Buch

Mick Burri
Empfehlungsmarketing- Meister

In einer Welt, in der traditionelle Werbung immer weniger Wirkung zeigt, erweist sich Empfehlungsmarketing als unverzichtbare Strategie für den nachhaltigen Geschäftserfolg. In "Empfehlungsmarketing-Meist…

lieferbar innerhalb 2-3 Wochen

Buch

Chris Miles
The Marketing of Service-Dominant Logic

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in…

lieferbar innerhalb 2-3 Wochen

Buch

Jaime Hunt
Heart Over Hype

Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better wa…

lieferbar innerhalb 2-3 Wochen

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

lieferbar ab 1.8.2025.

Buch

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging an…

lieferbar innerhalb 1-2 Wochen

Buch

David Meerman Scott
The New Rules of Marketing & PR

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since t…

lieferbar innerhalb 1-2 Wochen

Buch

Michael Solomon, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing: Real People, Real Choices -- Global Edition

For principles of marketing courses. Companies dont make decisions. People do. Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decis…

lieferbar innerhalb 2-3 Wochen

Buch

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