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Chris Miles
The Marketing of Service-Dominant Logic

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch i…

lieferbar innerhalb 2-3 Wochen

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

lieferbar ab 1.8.2025.

Buch

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and…

lieferbar innerhalb 1-2 Wochen

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David Meerman Scott
The New Rules of Marketing & PR

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR si…

lieferbar innerhalb 1-2 Wochen

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Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinati…

lieferbar innerhalb 2-3 Wochen

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

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Marketing and AI: Shaping the Future Together

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and…

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar in mind. 4 Wochen

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Max Mika
High-Ticket-Kunden mit System

Leads generieren - einfach und planbar! Wie Kundenakquise zukünftig kein Zeitfresser mehr ist:Auch wenn das Angebot deines Unternehmens bereits erfolgreich vermarktet wird, ist es dennoch ratsam, auf eine…

sofort lieferbar

Buch

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

Buch

Azhar Ul Haque Sario
The Complete Guide to Marketing Analytics

Have you ever desired the ability to foresee your customers' future actions? "The Complete Guide to Marketing Analytics" serves as your access to the power of customer prediction. You'll find nu…

lieferbar innerhalb 2-3 Wochen

Buch

Agritourism Marketing in Africa

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides theoretical and …

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

Buch

David Meerman Scott, Brian Halligan
Marketing Lessons from the Grateful Dead

MarketingTHE GRATEFUL DEAD-ROCK LEGENDS, MARKETING PIONEERS"Demand everything. Expect nothing." -Bill Kreutzmann, cofounder and drummer, the Grateful Dead"I miss Jerry. And I wonder ... is …

lieferbar ab 25.8.2025.

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Iain Brown
Mastering Marketing Data Science

Unveil the future of marketing with data science as your guide, transforming insights into action and theory into practiceIn an era where data reigns supreme, Mastering Marketing Data Science: A Comprehen…

lieferbar innerhalb 2-3 Wochen

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Wine Management and Marketing, Volume 2

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing…

lieferbar innerhalb 1-2 Wochen

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen

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Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resource…

lieferbar innerhalb 2-3 Wochen

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Ralf H. Komor, Andreas Kohne
Marketing and Sales in the Metaverse

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop…

lieferbar innerhalb 2-3 Wochen

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