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Lulu Yilun Chen
Influence Empire

Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering accou…

sofort lieferbar

Buch

EUR 11,57*

Andreas Antonopoulos, David Harding
Mastering Bitcoin

"Join the technological revolution that's taking the financial world by storm. Mastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the knowledge you need to participa…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 65,54*

Organizing in the Digital Age

This book draws on a process-oriented perspective to understand the pervasiveness of digitalization in organizations, and contemporary society.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 157,24*

Thomas Höppner
Self-Preferencing in Online Search

This book aims to establish a foundational understanding of the prohibition of self-favouring by digital gatekeepers as stipulated in Article 6(5) of the Digital Markets Act (DMA). It elineates current co…

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Buch

EUR 69,00*

Margo Berman
Content and Copywriting

Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms Content and Copywriting: The Complete Toolkit for Strategic Marketing is a one-stop resource for w…

lieferbar in mind. 4 Wochen

Buch

EUR 49,46*

Anastasia Karklina Gabriel
Cultural Intelligence for Marketers

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

sofort lieferbar

Buch

EUR 44,14*

Dhruv Nath
The Earnicorns

It is an accepted fact that Internet-related businesses are largely loss making. Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly. The book narrates th…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,43*

Influencer Politics

De Gruyter Contemporary Social Sciences

Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digita…

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Buch

EUR 106,31*

Larry MacDonald
The Shopify Story

Shopify's rapid rise from small startup to one of Canada's top companies is marked by CEO turnover, near-bankruptcy, and subsequent billionaire status, forming a remarkable business success story.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 27,41*

Steve Kaczynski, Scott Duke Kominers
The Everything Token

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? To properly appreciate NFTs we must first understand what they actually are, how they work and in what conte…

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Buch

EUR 17,55*

Sandy Carter
The 3D Internet with a Brain

"It's exponential baby, the change that is upon us with artificial intelligence at the epicenter of innovation. It's now about "AI First" and not forgetting the Human touch! We're not facing a single disr…

lieferbar ab 11.3.2025.

Buch

EUR 29,42*

Olivia Carr
Self-Made

Rewrite your narrative and create a legacy by building a business, your way From Olivia Carr, founder of Shhh Silk, Self-Made: Build a Big Life from a Small Business is an inspirational and practical gui…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 20,43*

Marco Di Maggio
Blockchain, Crypto and Defi

Praise for BLOCKCHAIN, CRYPTO AND DEFI "Professor Di Maggio's book uniquely bridges finance and tech with up-to-date HBS cases and coding examples. Each chapter takes you from concepts to applications, b…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 76,28*

Alexandra Damsker
Understanding Defi

Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area bot…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 66,29*

W David Stephenson
The Future Is Smart

Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere---embedded in interconnected devices we'll use every day.

lieferbar ab 17.12.2024.

Buch

EUR 20,43*

Bianca Baumann, Mike Taylor
Think Like a Marketer, Train Like an L&d Pro

Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: get…

lieferbar ab 27.5.2025.

Buch

EUR 54,31*

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,99*

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,99*

Seth Godin
This is Marketing

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Mark…

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Buch

EUR 17,55*

Nathan Grayson
Stream Big

The definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, b…

lieferbar ab 18.2.2025.

Buch

EUR 29,92*

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