E-Commerce – alle Bücher und CDs, Seite 7

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Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar innerhalb 2-3 Wochen

Buch

Teresa K Kwant
Level Up Your Lesson Plans

Revamp your lesson plans to unleash creativity and maximize student engagementFeeling bogged down by endless lesson planning? Discover how to streamline your process and boost student engagement with ease…

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Buch

Tim Wu
The Age of Extraction

Today's dominant tech platforms manipulate attention, extract wealth and deepen inequality - we must take back control, if we are to create a balanced economy that works for everyone. 'A must read' FINANC…

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Buch

Amelia Sordell
The Personal Branding Playbook

YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DOEveryone has a personal brand. You have a personal brand with your colleagues; you have a personal br…

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Buch

Digital Economy. Emerging Technologies and Business Innovation

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.The 43 full papers were carefully reviewed and selec…

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Buch

Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

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Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

Erscheint bald

Buch

Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 6.1.2026.

Buch

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

Erscheint bald

Buch

Sandy Carter
The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

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Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative"In Data & AI Imperative , Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance l…

lieferbar innerhalb 2-3 Wochen

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Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

lieferbar ab 31.3.2026.

Buch

Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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Buch

Nathan Grayson
Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

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Buch

Pervasive Digital Services for People's Well-Being, Inclusion and Sustainable Development

This book constitutes the refereed proceedings of the 24th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2025, held in Limassol, Cyprus, during September 9--11, 2025.The 34 full pap…

lieferbar innerhalb 2-3 Wochen

Buch

Peg Fitzpatrick
The Art of Small Business Social Media

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur…

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Buch

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

Buch

Business Process Management

This book constitutes the refereed proceedings of the 23rd International Conference on Business Process Management, BPM 2025, which took place in Seville, Spain, in September 2025.The 30 full papers inclu…

lieferbar innerhalb 2-3 Wochen

Buch

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